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  1. What is SEM? Depends on Who You Ask

    However, Bing Webmaster Archive offers the following answer to the question "What is SEM? SEM = Paid only" according to Bruce Clay, President of Bruce Clay Inc.a leading authority in search that provides search engine services, tools and training.

  2. Secure Search, Rank & Finding Lost Keyword Traffic: A Conversation with gShift

    Google Webmaster Tools (GWT) doesn't provide all the answers. Google Webmaster Tools doesn't allow this and only shows average rank. In fact, Adams shared 10 reason why Google Webmaster Tools isn't a foolproof Plan B for secure search:

  3. Connecting Content to ROI Is Critical in 2014, Say 78% of Search Marketers [Survey]

    The BrightEdge survey revealed tools like Google Webmaster Tools (90 percent), Moz (56 percent), Majestic SEO (34 percent), and SEMrush (26 percent) as favorites for gathering data. The survey report, released this week, touches on questions in...

  4. Not Ranking in Google: Is a Manual Penalty, Algorithmic Change, or Content to Blame?

    First, Cutts brings up the issue of a manual penalty and suggests users first check their Google Webmaster Tools account. Google Webmaster Tools will also alert the webmaster to any issues such as crawl errors that may be impacting the crawlability...