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  1. Top Google Website Optimization Resources

    If you haven't already, subscribe to Google's Webmaster Central blog. The Crawl Errors report is is one of my favorites offered in Google Webmaster Tools. Webmaster Central Blog Put your website optimization skills to the test and see how you do at...

  2. Google ‘Search Plus’ and Our Ever Decreasing Circles

    In addition this post on Google Webmaster Central clearly explains that improving the click-through rate (CTR) engagement metric is the reason for their re-writing page titles in search results. Earlier this week Google rolled out Search Plus Your...

  3. Google’s Encrypted Search Data: A Cure for Vision Loss?

    While it remains to be seen whether this secure data will make a comeback (perhaps in Google Webmaster Central or in the enterprise edition of Google Analytics), in the short run the brands that are able to wean themselves off this data will be...

  4. In-House SEO: Top 3 SEO Initiatives Before the Year End Freeze

    Tools like Xenu and Webmaster Central accounts can be great starting steps. Remember, Google displays close to 155 characters in its page snippet. With the kids jingle belling And everyone telling you of “be of good cheer” It’s the most wonderful...