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  1. What is SEM? Depends on Who You Ask

    However, Bing Webmaster Archive offers the following answer to the question "What is SEM? In the wake of Google algorithm updates, Penguin, Panda and Hummingbird, many have shifted from offering SEO services to focus on paid search via search...

  2. Secure Search, Rank & Finding Lost Keyword Traffic: A Conversation with gShift

    Google Webmaster Tools (GWT) doesn't provide all the answers. Google Webmaster Tools doesn't allow this and only shows average rank. In fact, Adams shared 10 reason why Google Webmaster Tools isn't a foolproof Plan B for secure search:

  3. Connecting Content to ROI Is Critical in 2014, Say 78% of Search Marketers [Survey]

    The BrightEdge survey revealed tools like Google Webmaster Tools (90 percent), Moz (56 percent), Majestic SEO (34 percent), and SEMrush (26 percent) as favorites for gathering data. Where do we get our data?