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  1. Search Engine Marketing Checklist for Hotel Marketers

    Also identify the top 100 pages in terms of highest organic search impressions from Google Webmaster Tools reports Review and improve the page title tag, H1 tag, and the META description content of the top 100 pages in terms of highest Google and...

  2. SEO Is No One-Trick Pony

    Even without a link, I have think that Google is smart enough to pass some value through (as was hinted at last year, in Google’s John Mueller’s Webmaster Central hangout). From there, you might also want to do some site: searches in Google to see...

  3. Recover From Panda? Follow These 5 Steps to Avoid Future Panda Hits

    You can do this via both Google Analytics and Google Webmaster Tools. As a webmaster experiencing Panda recovery, you want to make sure user engagement is strong, users from Google organic are happy, and your landing pages are as high-quality as...

  4. The Perennial SEO Audit – Creating an Effective Framework for Keeping Your Campaign Running at Peak Performance

    Review Webmaster Tools report for Google and Bing Hearing the words perennial and audit together might seem unlikely or possibly even groan-worthy, but combining these two concepts is actually a very good thing when it comes to SEO.

  5. What’s the Deal With Links From M.Biz? Should You Disavow?

    They’ll be listed in your reports from Webmaster Tools and other backlink checkers as artificial-stone.com.cn and not as m.biz sites. When Google employee John Mueller was asked in a hangout about whether or not to disavow links from m.biz sites...