Server-Side Testing: Content Experiments in Google Analytics currently only allows for client-side testing. With the new Content Experiments API, developers can now run tests server-side to test experimentations with different page-dependent...
Other chapters focus on site architecture and server-side issues like rewrites and redirects. Indeed, the book has found a real niche with web firms that need to offer SEO services or those who may not have the full handle on SEO and still...
Staging Server This almost goes without saying, but you need to make sure you have a fast staging server to experiment with your website throughout it's development. We can now map that need state to web pages, keyword ads, display ads, and more.
If you're having DNS issues, server connectivity issues, problems reaching the robots.txt file, or a laundry list of 404 errors, you can review them here and begin fixing them. This resource breaks down how Google discovers, crawls, and serves web...
DNS In Kenya Hijacked By Bangladeshi Hacker – International Business TimesSome users visiting google.co.ke (as well as LinkedIn, Microsoft, and other sites) were redirected to a different website with a large "Hacked" stamp thanks to a DNS (domain...
On the web analytics side, unique visitors are tied to individual or server IP addresses; whereas, on the mobile side you can talk about sessions, but it's almost impossible to get to visitors because there's a lot of people that start on mobile...
Dynamic serving –same URL, different HTML via device detection on server. Google's official policy is that responsive web design is preferred if it's the right solution for your user. Sometimes apps are the best choice (i.e.the Google Now app...
To increase understanding, Besmertnik suggests referencing specific KPIs and milestones, such as how many keywords appear on page one of SERPs, rank, URLs appearing in search, competitive comparison an positioning, as well as notations of events...
For Google, it is recommended that you use vary server headers in cases where you are serving different HTML on the same URL. This is where it starts to get awkward with the web designers. Large banners and sliders, which are so common on...
The app developer told The INQUIRER that in late February Google began forcing Android users to manually configure a proxy server in order to run Adblock Plus, and last December Google recategorized Adblock Plus in the Chrome web store and stopped...
When checking the HTML source code, you might come across server-side code like PHP, C#, VB.net, etc.sitting in the HTML. The code obviously isn't being processed on the server, so the page is missing the intended content or functionality.
The .htaccess file is the first set of code the server reads before it loads any web pages. This open-source Apache HTTP server module automatically applies web performance best practices to pages, and associated assets (CSS, JavaScript, images...
The server registers the download, and thus, we know that a given action has taken place. When the information is presented accurately and clearly, consumers recognize that the anonymous tracking that takes place behind the scenes of almost every...
You can write that statement in a few ways depending on your server type and programming language. Here are a few more search terms that I've landed on the first page of Google using this method: auto transport web design auto part website design...
A string of keywords or poorly written copy will only work to ensure that your web server doesn't get bogged down with traffic. The title is the first and most important element on any given web page.
And John Ramey, isocket Founder So far we have zero indications of malware actually being distributed by our ad server, and zero traces of any breaches to our industry-standard security. Google Chrome blocked access to websites including TechCrunch...
Through the use of a tool such as Open Site Explorer you can gain information in the server status of your most linked content. You may find out a site page that went viral last year and gained a ton of links has since been deleted from the server...
Server location (through IP address of server). If you have non-HTML content on your web pages, a good example is a PDF file, you can use rel=”canonical” HTTP headers to indicate the canonical URL for HTML documents.
Run a DNS check, Ping and Traceroute check of the site to assess if there are any issues with site pages loading with regard to connectivity or any other server issues. Think of it this way: the more links you have out on the web, the greater your...
Domains with significant inbound links can be carefully redirected via server 301 redirects to point to the best-fit URL on retained domains. By including SEO - the set of best practices around helping web content appear in search results...
