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  1. Secure Search, Rank & Finding Lost Keyword Traffic: A Conversation with gShift

    And a home run is knowing the entirety of rank across the Web, including rank for Twitter, YouTube, website pages and more. Knowing multiple pages are ranking for the same term is third base. GWT doesn't differentiate in Web presence data.

  2. Connecting Content to ROI Is Critical in 2014, Say 78% of Search Marketers [Survey]

    Ninety-five percent of those surveyed said accurate rank data of their Web pages is at least as important in 2014 as it was in 2013. In its recent survey, BrightEdge asked marketers about the shift from tracking keywords to tracking pages.

  3. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    This information is primarily on paid advertising, but on the SEO / content marketing side of keyword competitive spying, the example below shows the keyword "Web Hosting Company" top SEO Competitor; Root URL, Google Rank, # of Back Links, Indexed...

  4. SEO for Startups & New Businesses: An 11 Step Plan

    Google+ posts pass Page Rank, and Google+ profiles may show author attribution on results pages, so it's an especially important platform for SEO. Discrete content elements – web pages, images, PDFs, videos, social profiles and brand pages, local...

  5. 4 Recent Changes to Search That Make SEO Easy as Finding Hidden Treasure

    Unfortunately, the focus on paid has made it tougher on those seeking to appear in organic search engine results, which attracts more clicks from users on search engine results pages. Admittedly, it was easier in the early days of the commercial web.

  6. How Personalizing Websites With Dynamic Content Increases Engagement

    Cookie Value (can be customized based on pages visited or time on site) Updating your site with new content isn't enough to successfully drive web sales. You have to create dynamic web experiences that quickly encourage customers to convert.

  7. 4 Simple Ways to Use Web Analytics for Smarter CRO Testing

    Your web pages are but points along a greater journey for consumers as they determine which products and services best meet their needs. Use this information anecdotally to develop a huge list of content ideas for your top priority pages or use it...

  8. Why Yahoo Wants to Move Into Contextual Search and How it Might Work For Them

    With mobile, people aren't as willing to spend a lot of time refining their search queries or go through multiple pages of search results as people do on desktops. Unfortunately, it's not as simple as taking their old search algorithm, start...

  9. Local SEO & Listing Management: A Blueprint for Multi-Location Brand Success

    Map rankings can easily improve when pages with localized URLs are attached to Google, Yahoo, and Bing map listings. Ironically, a lot of the things consumers are looking for may also help your local pages rank higher, like integrating YouTube...