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  1. Driving Consumer Insights With Mobile Analytics

    For example, are your users leaving product reviews, referring the application to others, etc. That said, Flurry excels in application engagement – you can define as many custom events as you need. On the web analytics side, unique visitors are...

  2. Google Catalogs Annotations: How to Enrich the Consumer Experience & Track Results

    Q: When a consumer views a YouTube video while inside the Google Catalogs application (as oppose to opening the video up in the browser) is that view counted in the YouTube view counts? Q: Where does a publisher who is considering the Google...

  3. Google Kills 10 More Projects, Including Aardvark

    Graduated/Available: Earth Engine; Fetch as Googlebot; Finance for Android; Flu Trends; Gesture Search; Google Books Ngram Viewer; Google Correlate; Google Goggles; Google Listen; Google Moderator; Google Reader Play; Google Scribe; Google Shared...

  4. Smarter Marketing and the Weak Link In Its Success

    The technology exists – what is missing is the application of it to drive these processes globally for large advertisers. An interesting application of the concepts comes from the Hollywood studios. Harvesting the voice of the customer is a huge...