With more than 100 million monthly unique visitors to the site (both on desktop and mobile), it's a great place to gain visibility for your company and create a place for reviews, ratings, and even some social engagement.
These shoppers visit your site at home on a desktop or laptop, on their smartphones and while in-store, and express very specific and consistent intent signals. In the last decade, search marketers have been faced with a gargantuan amount of online...
Google Now for Google's Homepage in Testing – Google Operating SystemDoes code reveal Google has plans to add personal assistant Google Now to its desktop homepage? Search has moved beyond just finding keywords, but it still doesn’t read all these...
As we've previously reported, Google has committed to proposed clearer labeling for desktop and mobile search results so users can more easily figure out products that belong to Google. On searches that trigger Google local results, Google will...
On the web analytics side, unique visitors are tied to individual or server IP addresses; whereas, on the mobile side you can talk about sessions, but it's almost impossible to get to visitors because there's a lot of people that start on mobile...
For example, somewhere in the app description you should provide a link to the your desktop website. The keyword field influences the search results because there is far less text to indicate relevance of an app than there is for a traditional web...
In addition to optimizing for the desktop experience, make sure to focus on mobile and tablet optimization as well as other media. How can you build your website in a way that will please both your visitors/customers, as well as Google, Bing, and...
Have an m.subdomain for mobile content that is competing against desktop content. The desktop version of your content needs a rel alternate tag, which can be placed in sitemaps, or on the page itself, and the mobile version should use rel=canonical.
Adding to the importance of mobile, the Kelsey research group says mobile will exceed desktop search in 2015. Prioritize keywords based on volume, desktop, mobile, and total priority and check rankings.
One really big issue at the homepage and category level templates is that there is almost no content above the fold, when you look at the desktop view. Homepage Above The Fold Area (Desktop) This is where it starts to get awkward with the web...
Contrast this with a separate mobile site which has a different URL and different HTML than its desktop counterpart, requiring Google to crawl and index multiple versions of the same site. It is only logical that mobile search will overtake desktop...
Advanced options and filters allow you to refine by locations and languages and by desktop or mobile. Google's algorithm works to predict search queries in real-time based on indexed web pages, personalized search history, other users' search...
As we’re pushed increasingly to non-desktop devices, we have the right to expect the same level of insight and data we take for granted on the desktop web. Econsultancy reported that tablet users spend about 21 percent more than desktop shoppers.
There are no pretty permalinks a consumer can type in on the desktop version of Google Catalogs to go directly to a particular publisher’s list of catalogs. On the tablet version there is a way to put catalog pages into “favorites” but there is not...
Seeding content assets that are optimized for mobile, tablet, and desktop also allows a greater reach and is often better-aligned to create and/or target intent on restaurant, travel, and location-based queries.
Blekko's approach that the mobile and desktop search experiences should be different is in stark contrast to that of Google's. Recognizing that the tablet search experience should be different than the desktop search experience, Blekko launched...
Mobile local search volume will outpace desktop local search volume in 2015, according to BIA/Kelsey. With desktop sites, a great user experience increases the probability that users will convert into customers.
These areas drove growth at rates that were 11 times the growth of desktop. Expect 2013 PPC budgets to be more diversified outside of Google paid search. Also, financial services has its own version of retails comparison shopping engines (a.k.a...
Desktop and mobile search The irony that Google itself scrape the web was not lost on many. Google’s pursuit for relevancy really kick started the year as Google Search Plus Your World launched to solve issues regarding trust and authority of...
This tool allows users to check what ads are showing in different locations (whether it's specific cities in the U.S.or even international locations) or on specific device types (mobile, tablet, desktop, etc.
