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  1. Mobile Ad Spend Skyrockets as Mobile Search Volume Grows

    The quarterly analysis - which covers Covario clients in the tech, consumer electronics, and retail industries - found that smartphone and tablet media spend have been steadily increasing for the last two years, while desktop search spend has...

  2. Writing Your Way to the Top of Search and Social Results

    We are writing for the attention deficit mobile user and the desktop power researcher. Brands and marketers can gain inspiration from the E-A-T (expertise, authority, and trust) concept outlined in Google’s Search Quality Guidelines when creating...

  3. Google Panda and the High Risk of Using Aggressive or Deceptive Advertising

    On desktop, it was painful to go through an article. But desktop was a breeze compared to mobile. Supplementary content (used by Google in its Quality Rater Guidelines) is any additional content on your Web pages that’s not the core content on the...

  4. Search Engine Marketing Checklist for Hotel Marketers

    Review the ratio of conversions of different device types (i.e.desktop/PC, tablet, and mobile) from paid search traffic Identify and optimize the content of the top 100 pages in terms of the highest Google and Baidu organic search traffic from a...

  5. Android’s New Feature Paves Way for Apps Replacing Web

    First, many users still use their laptop or desktop computer to access the Internet. Now, what if Google could search within apps, and downloading an app was as fast as loading a Web page? I think it would be safe to assume that if those two things...

  6. Panda Has a Smartphone – Here Are 7 Things You Can Do to Test It Now

    You want to take note of how many you are receiving from mobile search and compare that to desktop. Can you see why a heavy-duty analysis of your site via desktop might not cut it while analyzing a serious Panda hit?

  7. Google Informs Webmasters of Faulty Redirects for Mobile Users

    Try using responsive Web design, which serves the same content for desktop and smartphone users. This is what happens, for example, when a desktop site redirects smartphone users to the mobile site’s home page, no matter what URL within the site...

  8. New Google Mobile Alert: Websites Using Flash May Not Work on Your Device

    Additionally, adults in the United States spend an average of 34 hours per month on the Internet on a smartphone and only 27 hours on a desktop. Web Fundamentals Web Starter Kit You pull up the search results on your device, click the link, and...

  9. Many Web-Only Retailers Fail to Offer Optimized Mobile Experiences [Study]

    Most major companies continued to opt for dedicated mobile sites or desktop sites over responsive web design when deciding how to render their sites for mobile devices. Dedicated mobile sites can be created more easily without having to change the...