AltaVista was one of the original search engines on the web, and was established well before Google hit the scene. Yahoo, as part of their efforts to focus on specific web properties, has decided to close the search engine AltaVista.
As a publisher, it's important to learn the lessons that Panda taught us, and what it means for our web publishing strategies. The point of the above outline is to show that the site owner went through a lot of effort to differentiate the pages...
Google Analytics has an easy to use navigational element to better understand the steps (web pages) converting visitors took before completing various goals on the website.Joseph Kerschbaum wrote a more in-depth column on how to use Google...
Web research suggests that web pages are normally viewed from left-center to right, with substantially less focus paid to the right-hand side. The most common example of this are the Google AdWords listings in the Google search results.
Search engine service providers are not responsible, on the basis of the Data Protection Directive, for personal data appearing on web pages they process," the court said in communicating Jääskinen's opinion.
Your user research will tell you a lot about how people actually search, but you do ultimately need to run what they gave you through Google's Keyword Tool to get an idea of traffic and Moz's Keyword Difficulty to get an idea of what it's going to...
ReachLocal will set you up with a web presence and an online marketing (search, social, display, mobile) campaign that fits your budget. Local search results are also less competitive than core web results.
Whatever you do, put your site in its own little isolated web corner, so Google can't see any other sites with it. Thanks to Google's Inside Search site, we find Google very clearly defines what those penalty (a.k.a.manual action) emails are...
All in all, setting up flexible bid strategies is an awkward, laborious process in the web interface. This is a big year for changes at Google AdWords. What Google has done is consolidated the management of these "strategies" at the account level...
Facebook Graph Search is also becoming increasingly important, since Facebook is one of the top ranked and indexed sites on the web. To find keyword ideas, one tactic Beckman recommended is going to Google and typing in words in the search box to...
Increasingly all search engine including Google are adopting schema.org markups as the industry standard for passing across semantic details about a web page. Authorship is an important social signal because it allows Google to attach those signals...
Perhaps what we don't realize is that Google has trained us to search for things (or, more directly, to “Google” for things) – and they are more than capable of training the World Wide Web to follow them in a new, more profitable direction.
In addition, just as site speed has played a part in Google’s web search ranking algorithm since 2010, you can expect site speed to have an impact on the rankings of mobile sites, Cutts announced at the SMX Advanced conference.
As Google matures as a search engine, silver bullets are becoming rarer and rarer. Web marketing has seen incredible growth and development in the last ten years. Every major Google algorithm update is followed by weeks and weeks of posts...
The Trusted Stores program allows retailers to display a badge on their site once they meet criteria from Google on areas such as delivery times and customer service, in order to give web users confidence they are a reputable merchant.
Pillars of a Successful Modern Web Design Free Design Template or Pro Web Design? Top Google Website Optimization Resources The purpose of the content on your website should be to inform your reader, rather than to attract search engines.
He also does a lot of work and writing around schema.org and the semantic web. If Google and other Search Engines can see your Bio, Expertise, Company and Location categorized and ready for them to pull and deliver to a user, why wouldn't this be a...
Placement targeting on the Google Display Network can be very powerful, allowing you to reach your target audience all across the web. You can use the following simple five-step plan to create a brand awareness campaign on the Google Display Network.
To Google it is about recognizing patterns in web publishing behavior that allow them to show more of the top quality sites in the first few search results, and less poor quality sites there. It will always possible for people to name reasonable...
In Windows 8.1, the Search charm will provide global search results powered by Bing in a rich, simple-to-read, aggregated view of many content sources (the web, apps, files, SkyDrive, actions you can take) to provide the best 'answer' for your query.
