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  1. Opinion: Search Engines Not Responsible for Deleting Personal Data From Index

    Search engine service providers are not responsible, on the basis of the Data Protection Directive, for personal data appearing on web pages they process," the court said in communicating Jääskinen's opinion.

  2. How to Make Your Keywords Fit Your Marketing Messaging

    Your user research will tell you a lot about how people actually search, but you do ultimately need to run what they gave you through Google's Keyword Tool to get an idea of traffic and Moz's Keyword Difficulty to get an idea of what it's going to...

  3. Structured Data: Content, Rich Snippets & Authorship vs. Author Rank

    Increasingly all search engine including Google are adopting schema.org markups as the industry standard for passing across semantic details about a web page. Authorship is an important social signal because it allows Google to attach those signals...

  4. SEO Into 2014: The Irreversible Changes in Google's Products

    Perhaps what we don't realize is that Google has trained us to search for things (or, more directly, to “Google” for things) – and they are more than capable of training the World Wide Web to follow them in a new, more profitable direction.

  5. A 5-Step Plan to Increase Brand Awareness Using the Google Display Network

    Placement targeting on the Google Display Network can be very powerful, allowing you to reach your target audience all across the web. You can use the following simple five-step plan to create a brand awareness campaign on the Google Display Network.