Rewriting an article three different ways and posting in three different locations (internal blog, external byline article, and web page) For example, if the marketing automation team is developing a monthly whitepaper, the SEO team can break apart...
Go overboard on "optimization" and your site may even get flagged as spam by Google and kicked out of the search results. It is important to also blend your SEO strategy and web design with actually usability – what happens once users hit your site.
If web analytics is like gold mining, then a Google Analytics advanced segment is the pickaxe you need to chisel through your data to expose the glimmering insights inside. Segment Contributed by: Justin Cutroni is a web analytics blogger, speaker...
UK price comparison firm Foundem has rejected Google's proposed web search concessions. Foundem reports that the current proposed concessions will do nothing to alleviate Google's monopoly on web search.
The latest Google Webmaster video features Distinguished Engineer Matt Cutts talking about what webmasters can expect to see in the next few months in terms of SEO for Google, particularly changes combating black hat web spam from many different...
He said that while many webmasters and web designers are great at what they do, they often have limited knowledge on SEO. Indeed, the book has found a real niche with web firms that need to offer SEO services or those who may not have the full...
Robust online marketing is imperative for survival in a web-driven world. Invariably, Google seeks out these techniques and penalizes them, resulting in lost rankings that can take months to recover.spot on Google.
Optimizing your Yelp listing is equivalent to optimizing your website for search engines such as Google. Yelp will ask you what type of business you're trying to add (education, professional services, restaurants, active life, etc.your email...
When your content is placed on Google+ it has the chance to rank higher because the content is fed into the personal search results of your Google+ circles. Google+, as a Google product, means it will undoubtedly be integrated into other developing...
Your audience data and web analytics can hold the key to understanding what kinds of stories told in which form(s) are the most likely to lead to discovery, engagement, and sharing. There are a number of good free and premium platforms out there to...
In the last decade, search marketers have been faced with a gargantuan amount of online data and web analytics, and technologies that have helped process the information have barely allowed them to keep pace.
The amendment allows governing bodies to restrict information, including Web content related to suicide, drugs, and child sex abuse without first going to trial. It’s no secret that Google receives thousands of government requests worldwide to...
Based on a comparison of web search results pane only; excludes ads, Bing's Snapshot and Social Search panes and Google's Knowledge Graph. It's interesting to note that Bing has added the phrase "for the web's top searches" when talking about how...
Or is the search engine caught up in a sticky Web of political dissension? Google has placed itself smack dab in the middle of a geopolitical conflict in its move to change the name of Google.ps from "Palestinian Territories" to "Palestine.
Results show what pages logged-in searchers landed on when finding website information in Google search engine results: This data set can be critical for SEO-specific web pages like blog posts or viral marketing assets, usually meant more so for...
Rather, the line between bloggers and journalists is blurred, and seemingly anyone who has a web property is dubbing him or herself a "journalist". However, not only does asking or requiring links for the review come off as confrontational and like...
Transaction intent data is comprised of all the information people reveal when they interact with other sites across the web, from the time they spend on a page to the items they put in shopping carts.
Google is the web's most discerning user – Matt Cutts, March 2013: "What Google wants is what users want" and Bing is very close behind (if not in a slight lead thanks to Duane Forrester). While Google's Panda updates did help define "better...
Google uses web crawlers (a.k.a.bots or GoogleBot) to find and index web pages by following links. To fix this, Cutts advises clicking around your website to make sure you can reach the pages on your site by clicking on regular links, ideally in a...
Take a look around the web at related content that has been a hit online, and find ways to put your own spin on it. Look at what content is populating the web and find a way to take the unexpected, 180‐degree approach to make your content stand out.
