Google is the web's most discerning user – Matt Cutts, March 2013: "What Google wants is what users want" and Bing is very close behind (if not in a slight lead thanks to Duane Forrester). While Google's Panda updates did help define "better...
Google uses web crawlers (a.k.a.bots or GoogleBot) to find and index web pages by following links. To fix this, Cutts advises clicking around your website to make sure you can reach the pages on your site by clicking on regular links, ideally in a...
Take a look around the web at related content that has been a hit online, and find ways to put your own spin on it. Look at what content is populating the web and find a way to take the unexpected, 180‐degree approach to make your content stand out.
Bing Offers– Discover Deals from Across the Web in One Place – Bing Search BlogIt's pretty much Bing Deals (R.I.P.but with a new name and a bit more of a local focus. Search has moved beyond just finding keywords, but it still doesn’t read all...
We can now map that need state to web pages, keyword ads, display ads, and more. At minimum, you'll need to catalog by ID, URL, title, type (web page, PDF, video, etc.relevance (will it make the transition?
Similar to Google Authorship, linking your Google+ page using the rel=publisher tag on your site not only helps you build relationships with friends and followers, but also gives Google information they can use to determine the relevancy of your...
Google News Results specifying a date web pages should no longer appear; and prevent the display of snippets for articles. The European Commission is now seeking feedback on Google's cosmetic search result changes that aim to settle a years-long...
And, try and have a plan for how social works with other things that you’re doing, from PR, to web design, to promotional marketing and – yes – to search engine optimization. How do you see this impacting, if at all, market share of search with...
Google: Disavow Links Even If Removed As A Best Practice – Search Engine RoundtableSays Google's John Mueller: "While it's really important for the web-spam team when processing the reconsideration request to see significant effort put into...
On the web analytics side the web measurement model is really centered around things like pageviews referrals, search, visits, etc.whereas, on the mobile side the measurement model is less about referrals and more about engagement and loyalty.
The keyword field influences the search results because there is far less text to indicate relevance of an app than there is for a traditional web page. The title of the app determines the URL and title tag of the web page the app is hosted on.
If all your different presences on the web could be considered spokes, Google+ became the hub. Cutts made another remark in that same SES keynote: ".Google is more of an information company and not just a pure search engine.
Is always built with humans, not web spiders, in mind. Google Strikes Back How do we, as search marketing professionals, defeat the legacy of spam? By the time you returned, a ton of links had increased your client's search rankings.
From fake Twitter followers, to ghost publishers, this argument is going to persist for the web for a long time. Google first introduced “invalid clicks” as a metric in 2006. Google identifies three areas they determine to be invalid clicks:
SSL Web Sites Don't Get Ranking Boost In Google – Search Engine RoundtableThere are no ranking advantages or disadvantages of having HTTPs websites, says Google's John Mueller. Google launches beta test allowing creators to connect Google+ pages to...
Google's computers determine the order of our search results using a series of formulas known as algorithms. As our algorithms change and as the web (including your site) changes, some fluctuation in ranking can happen as we make updates to present...
Show them you can start with 50% or maybe even 25 percent of your overall web traffic. During the Landing Page Optimization session at SES New York 2013, Justin Cutroni (@justincutroni), Analytics Advocate at Google, discussed:
In my view Google uses its Hilltop algorithm, which identifies so-called "expert documents" (websites) across the web, which are seen as shining beacons of trust and delight! To paraphrase Google’s web spam lead Matt Cutts the algorithm filter has...
How can you build your website in a way that will please both your visitors/customers, as well as Google, Bing, and other search engines? Most importantly, how can SEO help your web presence become more profitable?
There was a lot of buzz about the comments he made on infographics and boilerplate content on web sites, but nothing on this comment, which I thought was the most telling statement in the entire interview.
