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  1. How to Create Effective Content to Help SEO & Sales: 3 Top Ideas

    Take a look around the web at related content that has been a hit online, and find ways to put your own spin on it. Look at what content is populating the web and find a way to take the unexpected, 180‐degree approach to make your content stand out.

  2. Top Google Website Optimization Resources

    Similar to Google Authorship, linking your Google+ page using the rel=publisher tag on your site not only helps you build relationships with friends and followers, but also gives Google information they can use to determine the relevancy of your...

  3. Here's What Google's Labeled Search Results Could Look Like in Europe

    Google News Results specifying a date web pages should no longer appear; and prevent the display of snippets for articles. The European Commission is now seeking feedback on Google's cosmetic search result changes that aim to settle a years-long...

  4. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    Google: Disavow Links Even If Removed As A Best Practice – Search Engine RoundtableSays Google's John Mueller: "While it's really important for the web-spam team when processing the reconsideration request to see significant effort put into...

  5. SEO Tactics for App Stores, Mobile App Website Pages & Local Markets

    The keyword field influences the search results because there is far less text to indicate relevance of an app than there is for a traditional web page. The title of the app determines the URL and title tag of the web page the app is hosted on.

  6. 4 Steps to Take After a Google Manual Penalty is Removed

    Google's computers determine the order of our search results using a series of formulas known as algorithms. As our algorithms change and as the web (including your site) changes, some fluctuation in ranking can happen as we make updates to present...

  7. Landing Page Optimization: How to Identify Testing Opportunities

    Show them you can start with 50% or maybe even 25 percent of your overall web traffic. During the Landing Page Optimization session at SES New York 2013, Justin Cutroni (@justincutroni), Analytics Advocate at Google, discussed: