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  1. 40% of Marketers Want to Reinvent Themselves: Data & Change at Adobe Summit 2014

    The history of the customer's engagement with your brand. Each of these users necessitated a different web experience. This has become somewhat of a mantra for the marketing community ever since Google's ZMOT ("zero moment of truth") campaign...

  2. How Personalizing Websites With Dynamic Content Increases Engagement

    Unique viewing history Updating your site with new content isn't enough to successfully drive web sales. You have to create dynamic web experiences that quickly encourage customers to convert. By creating a dynamic web experience through...

  3. Matt Cutts: Using Article Directories for Links? Just No

    This is the topic of Matt Cutts' latest webmaster help video, which begins with a history lesson on the rise of article directories: And in fact we've seen more and more instances where you end up with really kind of spammy content getting sprayed...

  4. How Video Site NDN is Driving 500 Million+ Video Views Per Month

    Was that a key moment in NDN's history? In 2012, NDN acquired Mochila, the web's leading syndication marketplace for text and photo. The top four U.S.online video content properties in comScore's December 2013 U.S.online video rankings are well...

  5. Matt Cutts Says 'Stop' Guest Blogging for SEO: Here's Everything You Need to Know

    History of Guest Blogging High-quality multi-author blogs like Boing Boing have been around since the beginning of the web, and they can be compelling, wonderful, and useful. In other words, despite the official Google webmaster help posting videos...

  6. How to Implement Adjusted Bounce Rate (ABR) via Google Tag Manager [Tutorial]

    This is a great feature that documents your publish history, while enabling you to drill into each version you created in the past. Enter your web property ID (UA-XXXXX-X). Google Tag Manager has several "tag types" you can choose from when...

  7. Reverse Engineer Sociology & Influencer Understanding for Outreach Success

    Linkedin: Work history, education, and professional content reading habits. Fresh Web Explorer: Although less useful at times this new tool from Moz can allow you to see the most recent content published by your influencer, or about them.