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  1. Spooky Google Doodles for Halloween 2014

    To get us in the mood for this year’s ghouls, witches, and spooky-themed Google Doodles, let’s take a quick dive into the history behind one of America’s most cherished holidays. A Short History of Halloween

  2. Writing Your Way to the Top of Search and Social Results

    Search and social experimental writing is history. Brands and marketers can gain inspiration from the E-A-T (expertise, authority, and trust) concept outlined in Google’s Search Quality Guidelines when creating quality content guidelines for Web...

  3. 6 Crucial Link Building Strategies to Drive Quality Traffic

    The days of cloaked URLs, link exchange schemes, keyword stuffing and other black hat techniques belong in the dark pages of SEO history that no one would want to revisit today. Since the days of Web 1.0, there have been many tactics that have...

  4. Google Dorking: Feds Warn Against Malicious Cyber Actors

    A Short History of Google Dorking Frequently test your website using a Web vulnerability scanner. The Department of Homeland Security, the FBI, and the National Counterterrorism Center have issued a warning against the perils of "Google dorking...

  5. Panda Has a Smartphone – Here Are 7 Things You Can Do to Test It Now

    One of the first things I do when jumping into a Panda audit is to perform a search history analysis. The default report will be filtered by Web (for Web search). There are a boatload of user agents you can download from the Web that you can import...

  6. SEO Strategies for JavaScript-Heavy Single Page Applications or AJAX Sites

    But even for web developers preferring custom Javascript development, the newly added History API, which is part of the HTML5 specification, provides a simple interface to push full URL updates to the browser bar on the client side without using...

  7. Nuances of Spanish Language Search Marketing

    Due to the very rich history of Spanish there are many different forms of the language. Argentina Web users are more likely to view online video content. Mexico has the highest number of Web-based page views accessed from a smartphone or tablet.

  8. How Personalizing Websites With Dynamic Content Increases Engagement

    Unique viewing history Updating your site with new content isn't enough to successfully drive web sales. You have to create dynamic web experiences that quickly encourage customers to convert. By creating a dynamic web experience through...