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  1. Google Reveals What New & Expectant Parents Search For

    With both Mother's Day and Father's Day approaching, Jordan Rost, Brad Johnsmeyer, and Allison Mooney of Google looked at Google search trends, YouTube search trends, and Google Consumer Surveys to see what was top of mind for new and expecting...

  2. How Personalizing Websites With Dynamic Content Increases Engagement

    From an organic search standpoint, displaying relevant content related to page content provides more products to a specific consumer so that they engage the page longer, search for more products, and provides a robust, personalized, shopping...

  3. 4 Simple Ways to Use Web Analytics for Smarter CRO Testing

    Validate with Survey Monkey or Google Consumer Surveys Now it’s time to validate your assumptions using Google Consumer Surveys or Survey Monkey Audience. Google Consumer Surveys are a good way to reach larger audiences while Survey Monkey Audience...

  4. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    Whether we like it or not, consumer-generated content can be extremely powerful. Look at the difference in trust between the content brands post themselves on social networks (15 percent trusted in the U.S.and consumer-generated reviews on Amazon...

  5. Microsoft Opens Online Scroogled Merchandise Store

    Last month, Microsoft claimed the anti-Google television spots were working and tarnishing the Google's image in the consumer's mind while Bing's went up. Most of the Scroogled products have Google's Chrome logo on them, while others are utilizing...

  6. Effective Storytelling for Brands: How to Drive Discovery & Engagement

    Before Facebook, Twitter, or Pinterest, Google was already amplifying consumer word-of-mouth by retrieving and highly ranking user-generated media in organic search results. One of the key aspects of these businesses was, and still remains, the...