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  1. Google Analytics Helps You Filter Spider and Bot Traffic

    Ever wonder how much of your traffic was actual human visitors and how much of your traffic was really scrapers, bots, and other web spiders? Some numbers suggest that on average, over one-third of all web traffic to a given site is an automated bot.

  2. The Evolution of Audience Targeting: 3 Opportunities for Marketers

    The ability to track the interactions people have on the Web opened up a whole new world of targeting, allowing marketers to better understand and respond to consumer behaviors. The Facebook Exchange (FBX): Retarget select audiences based on...

  3. Remarketing Across Ad Exchanges With DoubleClick Search

    The best thing about it is that advertisers have full control – and they're not waiting on a Web team to add tags and QA setup. The more the merrier when it comes to how many search accounts you have set up in DS, as you can remarket to users...

  4. Google Webmaster Tools Adds International Targeting Report to Show hreflang Errors

    Google Webmaster Tools has announced the addition of a new reporting feature to help marketers troubleshoot rel-alternate-hreflang annotations (an attribute that communicates with Google if there are requirements for alternate languages on a web...

  5. Google Search Quality Guidelines Now Reward Expertise, Authority, Trust

    E-A-T is referenced throughout the latest version of the guidebook when designating highest quality or lowest quality Web pages. The latest version of Google's "human rater handbook," a.k.a.search quality evaluation guide, has leaked once again...