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  1. The Evolution of Audience Targeting: 3 Opportunities for Marketers

    When it comes to riding the mobile wave, marketers must use what they know and what’s available. Remarketing Lists for Search Ads (RLSA): Google RLSA enables marketers to segment cohorts of consumers based on actions taken on the marketer’s website...

  2. Christening a New Marketing Holiday for B2B PPC: Golden Opportunity Month

    Whatever the test is, B2B advertisers are losing out if they don't ride this wave of seasonality. Use your own historical data (look at all website traffic, not just PPC) or tools like Google Trends to get a better understanding of when you should...