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  1. AdWords for Video Makes Reporting More Consistent, Goal-Oriented & Prettier

    Select the Views objective to understand the follow-on actions viewers take such as when a viewer goes to your channel to watch more videos. Select the Audience objective to understand how your video ads drove people to watch and engage with more...

  2. AOL Puts Entire Original Video Library on 22 Monetized YouTube Channels

    According to comScore, Google sites, driven primarily by video viewing at YouTube.com, had 150,198,000 total unique viewers in August, who watched 13,772,310,000 videos for 443.4 minutes per viewer. By comparison, AOL Inc.had 45,685,000 total...

  3. comScore: Online Video Content Reaches Record 188 Million U.S. Viewers

    Hulu delivered the highest frequency of video ads to its viewers with an average of 51, while Google sites delivered an average of 19 ads per viewer. Among the top 10 YouTube partners, Machinima demonstrated the highest engagement with 85 minutes...

  4. VeryPink Uses YouTube TrueView In-Search Ads to Reach Knitters for 3 Cents a View

    If the viewer is interested in getting the pattern to complement the video instruction, they can download the pattern for $4-$12 from VeryPink.com. She takes the time to transcribe each video so that captions can be accurately translated using...

  5. How to Make Videos for YouTube Mobile

    One benefit to this over using a massive video-sharing web portal is you can gain instant "stickiness" with certain easy-to-use and free Wordpress plug-ins so your post will display “related content” links from within your site designed to keep...

  6. Richard Petty Driving Experience Revs Up Fan Engagement 700% on YouTube

    The advertiser only pays when a viewer watches at least 30 seconds of the video without choosing to “skip” the ad, which counts as an increased view on YouTube. No other content on the Experience’s YouTube channel had reached the 100,000 viewer mark.

  7. YouTube TrueView Ads Pump Up Search Traffic, Conversions for TRX

    Packowski began to re-prioritize the company’s product messaging, edit content to capture viewer attention front-and-center, and focus it more sharply on benefits. TrueView works by displaying engaging video ads to qualified prospects before they...