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  1. How to Create a Social Media Editorial Calendar

    Editor's note: This column originally was published on January 12, 2012, and comes in at No.on our countdown of the 10 most popular Search Engine Watch columns of 2012. Today’s editorial calendar takes into account web content, company press...

  2. Why 7 Search Results in Google Should be Your Brand New Lucky Number

    These sites provide verifiable data that Google can use to and establish connections and relationships between an entity, in this case, Search Engine Watch. Search Engine Land's credentials are signalled to Google via their own authorship markup...

  3. Why Facebook Ad Haters Are Wrong – Here’s How Marketers Can Do Better

    We have no more insight here at Search Engine Watch than the general public as far as why General Motors’ ad campaigns failed. Search Engine Watch columnists Noran El-Shinnaway and Merry Morud are both great resources on Facebook creative.

  4. Top 5 Dead Giveaways of SEO Con Artists & How to Protect Yourself

    Accountability is something that is near and dear to most of the writers here on Search Engine Watch because we realize that as an industry, it's our duty to not only address all of the current search marketing and SEO issues for do-it-yourselfers...

  5. Google+ Bowling: Real Life Bowling Rethought for Real Life

    However, if you throw a gutter ball, Google’s search engine will appear on screen and offer some personalized searches related to bad bowling, such as “how to bowl better” and “bowling tips”, with ample links to Google’s video sharing site and the...

  6. The End of Link Building as We've Known and Loved it

    Prior to the emergence of Google, links weren't a ranking factor in a significant search engine. The past couple of years have made us all aware of the growing importance of social media, and Google's Panda update made it common knowledge that...

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