My hope is that this article will establish signals as part of the PPC managers’ vocabulary, so that we can continue to document and prioritize them for everyone’s benefit and to inspire Google to offer more transparency.
Google AdMob Adds Windows Phone 7 to Mobile Ad Mix - Google Watch Account Bingification for Dummies - How to Convert your Google Adwords PPC Account to Microsoft Adcenter. Mobile Search iPhone Google Search App Gets Facelift, Name Change by Thom...
Help customers remember your phone number with new Vanity Numbers for Phone Extensions - Google Mobile Ads Blog Rovio uses Google's AdMob network to launch Angry Birds across platforms - Google Mobile Ads Blog
Bing Ads Show Strength in Key Verticals SEW EXPERTS: PROFITABLE PPC While Bing's market share has increased overall, it's search ads are proving to be particularly strong in two key verticals: financial services and retail.
SEW EXPERTS: PROFITABLE PPC How do you define success of your search advertising campaigns? If you type "PPC" into Google, as well as highlighting "PPC" it will also highlight "Pay Per Click" whenever that shows up .
Geo-Targeting Isn't Just for Local Businesses Anymore SEW EXPERTS: PROFITABLE PPC Most search advertisers use geo-targeted campaigns only if they have a local business, or are running a local promotion or event.
SEW EXPERTS: PROFITABLE PPC Advertisers want to know if Bing can really provide a new experience for searchers, or if it's just Live.com with a cooler name. Can Bing Really Bring It for PPC Advertisers?
SEW EXPERTS: PROFITABLE PPC Advertisers want to know if Bing can really provide a new experience for searchers, or if it's just Live.com with a cooler name. Can Bing Really Bring It for PPC Advertisers?
PPC Content Advertising: The Latest Tips and Best Practices SEW EXPERTS: PROFITABLE PPC Great progress has been made over the last year in the capabilities of the search engines' contextual advertising offerings.
I've never known David to pull a punch -- on his company's blog, in his weekly Profitable PPC column published by Search Engine Watch, or at search and advertising industry events. You can get your Google AdWords PPC advertising campaigns and...
Get More Attention with Legal PPC Ad Symbols SEW EXPERTS: PROFITABLE PPC Have you ever tested out non-alphanumeric symbols in your PPC ads? Google Launches Mobile App for Windows Mobile Posted by Feb 19, 2009 Google has launched its Mobile App for...
More from the Mailbag: Quality Score Mysteries and Great PPC Learning Resources PROFITABLE PPC David digs into the reader mailbag to discuss Google's quality score issues, and some good beginner resources for learning PPC advertising.
The Account Quality Score: Money Pit for the Uninformed PROFITABLE PPC In Google AdWords, an ad's Quality Score calculation is based on how well the account's campaigns have performed over time, especially in terms of CTR.
Reading the Tea Leaves: Interpreting Keyword Reports PROFITABLE PPC Once enough data has accumulated, it's important to run reports and take action based on the data. But what do all those numbers mean, and how should we make adjustments to...
T-Mobile Officially Unveils First Google Android Phone Posted by Nathania Johnson Sep 23, 2008 After months of speculation, the long-awaited announcement of the first Google Android-powered mobile device has officially been announced.
Show Me the Money: Bidding for Profitability PROFITABLE PPC How much should you bid? Google Makes "My Location" Circle Smaller, Larger Depending on, Er, Your Location Posted by Nathania Johnson Sep 16, 2008 Google has made some adjustments to the...
I'm Google, And I've Just Found.The Internet Posted by Nathania Johnson Sep 8, 2008 A new patent filing by Google evokes images of a new advertising campaign by AT&T featuring tv anchor Bill Kurtis traveling to the furthest regions of the earth...
VERTICAL SEARCH Can the iPhone and Google's Android fix the limitations that have plagued mobile advertising and mobile search? Awesome Ad Groups: Small is Good PROFITABLE PPC Trying to fit all your keywords in one ad group is not going to get you...
News from the Search Engine Watch Blog iPhone Applications That Accelerate Mobile Search Posted by Nathania Johnson Jul 11, 2008 Apple is releasing the next generation of its popular iPhone today, and users of the first gen phone (including yours...
PROFITABLE PPC Pay-per-click advertising is 10 percent art, and 90 percent science. PPC Advertising: Art or Science? Learn the fundamentals and secrets of successful PPC advertising in this new weekly series.
