Are you advertising for a mobile app? Getting more in depth with “device targeting”, you can choose specific devices you want to target, whether it be mobile, desktop, laptop, tablets, etc. Are your consumers on their mobile phones?
Enhanced campaigns improvements for Google+ and mobile apps – Inside AdWordsEnhanced campaigns now automatically include social annotation (number of Google+ followers) "when they can improve ad performance", if you have recent "high-quality...
Mobile Marketing: Connecting With Your Audience on the Move - Search Engine Watch Mobile Marketing Tips from Google, ESPN TopRank Online Marketing Blog Marketing and advertising professionals all converged on the Big Apple last week for SES New...
If you missed the keynote I recommend you watch it online to learn ideas on how to integrate mobile into your overall marketing strategy to significantly boost your reach and revenue. Here are the discussion highlights with leading experts in the...
This generation is defined by the Internet, mobile, and social – consuming content when and where they want. According to Nielsen Mobile Insights Survey, Q4 2012, young adults are leading the growth in smartphone ownership in the U.S.
SEW: Can you give us some examples of how mobile devices allow us to watch and interact with television whenever and wherever we want? And in the 4G world of mobile, we can watch TV in places once inconceivable.
This will be most pronounced in search (already happening with Google mobile CPCs), pay per call, and other ad formats that align high consumer intent and measurable ROI for advertisers. This will be a clear competitor to Google+ Local, Yelp, and...
Social Mobile Messaging The explosion of tablet growth from front-runners such as the Apple iPad bring new items to the social media editorial calendar for mobile users. Watch the analytics grow! Editor's note: This column originally was published...
Most Liked: #Winner 72% of Consumers Want Mobile-Friendly Sites: Google Research by Miranda Miller Most Plussed: #Winner Top 10 High Impact Google AdWords Innovations to Watch Now by Lisa Raeshler Mobile
On October 1, 2012, Yandex launched their own browser and mobile app to keep their position secure against Google, their only real competitor in the space. Search Engine Watch has been covering search engines since June 1997 and has watched the...
Google answered the call of advertisers looking to promote their apps for download with new Mobile App Extensions. Watch Rimm-Kauffman Group’s webinar with Google about Product Listing Ads and read Google’s best practices for Google Shopping (pdf).
Mobile Measurement and Apps Insights - Google s insight into advertising innovation is a powerful tool for marketers planning and goal setting for the coming year. AdChemy’s Thi Thumasathit, also a Search Engine Watch author, shares SEM advice for...
Their joint research is being dissected on-stage at SES Chicago, as Singer sits on a panel alongside Search Engine Watch Director Jonathan Allen and comScore’s Director of Mobile, Diran Hafiz. Google Analytics are making mobile measurement their...
They’re not the only ones struggling on the mobile front, as Google disappointed investors last week with their quarterly revenue report. According to Facebook, revenue from mobile advertising represented 14 percent of total advertising revenue...
If you don't already know what books to read, films to watch or what to eat on the menu, explicit query led research into this is likely to be extremely tedious and frustrating on a mobile device. Personally, whilst I think Mobile Search is...
Mobile ads can show up to two additional links. Check out this comprehensive article on this impending product here on Search Engine Watch. In the future world of Google AdWords, ads will contain dynamic features and ads will create themselves.
One explanation is the 'multi-screen' nature of the event, meaning the audience has a tendency to watch events unfold on one device (be it a TV, desktop computer or screen in a bar) while simultaneously searching for related information on a...
Search Engine Watch author Kristine Schachinger talked mobile site strategy and implementation in a recent article; consider her questions to see what type of strategy might work best for you. Google recently launched their GoMo website tester...
Baidu, the dominant search engine in China, has launched the Baidu Mobile Browser, which will go up against Apple's Safari and Google's Chrome. Going by the details released by Baidu on Friday ahead of its launch, the browser seems to take Google...
Currently TrueView ads only work on Android devices but Google has plans to roll this feature out to all mobile devices in the coming weeks. Bringing TrueView video ads to mobile devices will make it easier to create and manage multi-screen...
