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Google Watch Conversion Optimizer

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  1. Recharge Your PPC Profitability: 5 Ways to Diagnose & Treat a Paid Search Slump

    For the display network, consider testing the Display Campaign Optimizer (DCO). For example, a slow decline in conversion rates may be less obvious when you are working on the account month to month; but looking at the last 12 months, you can see...

  2. Top Stories from SES San Jose and Social Media & Video Strategies

    Trevor Claiborne of the Official Google Website Optimizer Blog posted Conversion is the word at SES San Jose this week. I interviewed Mike Grehan, the newly-anointed VP and Global Content Director at SES, Search Engine Watch, and ClickZ, about the...

  3. One PPC Landing Page, Infinite Faces

    Before starting on the two most recent columns describing the powerful new Google Conversion Optimizer in AdWords, I had promised to wrap up my series on landing page design by giving you some software that can help boost your conversion rates by...

  4. SearchDay | Battling Click Fraud

    Part II SEW EXPERTS: PROFITABLE PPC Last week's discussion of Google Conversion Optimizer generated a flood of user questions. Search Engine Watch Experts Columns News from the Search Engine Watch Blog

  5. SearchDay | Bribing People With $50 Gift Cards: Part Deux

    Google AdWords Opens Up Conversion Optimizer Eligibility Posted by Nathania Johnson Jan 29, 2009 Google AdWords has opened up Conversion Optimizer to greater eligibility. Customers who use AdWords' free Conversion Tracking tool and have at least 30...