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  1. The Art of Winning on AdWords - Lessons from Moneyball

    Select the campaign you want to clone from the list, and right-click (or control- or command-click) and choose “Copy” from the contextual menu. In a previous Search Engine Watch article, I described an advanced form of day parting that combines ad...

  2. U.S. Hotel Industry Could Be Losing $1.9 Billion From Branded Search Terms

    Consider creating ad landing page policy for channel partners that forbids offering contextual ads or suggestion alternative hotels. In the example below, taken from the report, we can see that the top ad position for a search of a hotel brand in...

  3. Google Social 'Layers', Google Fires Teen Stalker, Facebook/Microsoft Search Deal Rumor & More Search News

    Facts and Trends about Contextual Advertising - Search Engine Journal Looking to boost your fan base on Facebook with your ad campaigns? The most commonly used apps of people on the go, users are doing more research, and ad blindness is a top concern.

  4. SearchDay | The Future of Affiliate Marketing

    Continue reading adCenter Makes Website Exclusion and Site Performance Reports Available for Content Ads Posted by Nathania Johnson May 26, 2009 Earlier this week, Microsoft's adCenter launched a contextual ad network, Content Ads.

  5. SearchDay | Before You Start Link Building

    Microsoft, hakia Launch Contextual Ad Networks Posted by Nathania Johnson May 21, 2009 Two new contextual ad networks are available for online publishers and advertisers. Meanwhile, semantic search engine hakia has also launched their contextual ad...

  6. SearchDay | Keywords and Site Architecture

    They will rebrand under the Advertise.com name, which will serve a larger online advertising solution including PPC, contextual advertising, and display ads. News from the Search Engine Watch Blog Search Engine Watch Experts Columns

  7. PPC Content Advertising: The Latest Tips and Best Practices

    Since then, great progress has been made in the capabilities of the search engines' offerings, and in my understanding of best practices in contextual advertising. Here's what the advertiser is instructing Google to do for each different type of...

  8. SearchDay | High-Value Link Building is Hard Work

    It’s a big challenge for contextual and behavioural . Google Makes New Ad Quality Videos Posted by Frank Watson Dec 3, 2008 Perhaps in an effort to become more transparent, or maybe just hoping more people start advertising, Google has published...