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  1. Recover From Panda? Follow These 5 Steps to Avoid Future Panda Hits

    As I’ve explained before here on Search Engine Watch, SEO band-aids do not lead to long-term recovery. Google unfortunately doesn’t inform webmasters that they are being algorithmically demoted or how close they are to recovery.

  2. Navigating Secure Search: From Keywords to Content [BrightEdge Share 14]

    Watch direct and organic referral, especially when SEO suddenly changes Ever since Google unleashed 100 percent secure search, SEOs have scrambled to fill gaps in measurement. Google Webmaster Tools. A month later, Google moved to 100 percent...

  3. RetailMeNot Crushed by Panda in Q2, But Partially Recovers

    In a January 2014 article for Search Engine Watch, Chuck Price pointed out that RetailMeNot was backed by Google Ventures (GV), the venture capital arm of Google, which provides seed, venture and growth-stage funding to "the best companies,” the...

  4. 5 Key Takeaways From a Successful Social Media Campaign Built on Human Connection

    If you have not yet seen the video, I encourage you to watch it now. Customers engaged with personalized, emotional messaging are up to 20 percent more likely to purchase at any stage of the purchase decision, according to a study published by the...

  5. How to Create a Social Media Friendly Landing Page

    If you want your social media friends and fans to watch a video, download a tool, or sign up for an email list, you have to make it super simple to do. Each social channel, whether it's Facebook, Tumblr, Pinterest, Twitter, or Google+, has it's own...