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  1. How to Create a Social Media Friendly Landing Page

    If you want your social media friends and fans to watch a video, download a tool, or sign up for an email list, you have to make it super simple to do. Each social channel, whether it's Facebook, Tumblr, Pinterest, Twitter, or Google+, has it's own...

  2. Google Search Quality Guidelines Now Reward Expertise, Authority, Trust

    Search Engine Watch has covered previous updates to the handbook, and you can check those out here: The latest version of Google's "human rater handbook," a.k.a.search quality evaluation guide, has leaked once again, and gives us more clues into...

  3. Mobile Implementation Errors Cost Sites 68% of Organic Smartphone Traffic [Study]

    In its report, BrightEdge outlines ways to choose the type of mobile configuration, and things to watch for during implementation. These errors result in a poor experience for users, and Google has said that sites that don't provide a good mobile...

  4. How to Use Google Analytics Site Search Reports

    If that was ticked for Search Engine Watch all search results URLs would show in the content reports under /search, whereas without ticking it each search will generate a URL with the query included, which will break out the results and not allow...

  5. How to Avoid Mobile Ranking Pitfalls by Assessing Mobile Engagement

    In an example used by Google, it was determined that after hearing the announcement of Android wearables (largely featuring hip-looking watches), customers searching google watch were landing on pages with normal watches that just had the Google...