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  1. Google Panda and the High Risk of Using Aggressive or Deceptive Advertising

    During some audits, I found myself extremely frustrated being forced to watch a full-screen ad (which I would never normally do by the way). So, you have a surge in visits from Google organic and many of those users are experiencing deceptive or...

  2. 2 Mistakes That Cause Advertisers to Quit AdWords Just When They’re on the Verge of a Breakthrough

    Watch out for three principal money-wasters: When people find out I’m the author of Google AdWords for Dummies, the second most common reaction, after "What’s AdWords? Broad Match keywords: Instead, choose exact and modified broad match to keep...

  3. Recover From Panda? Follow These 5 Steps to Avoid Future Panda Hits

    As I’ve explained before here on Search Engine Watch, SEO band-aids do not lead to long-term recovery. Google unfortunately doesn’t inform webmasters that they are being algorithmically demoted or how close they are to recovery.

  4. Navigating Secure Search: From Keywords to Content [BrightEdge Share 14]

    Watch direct and organic referral, especially when SEO suddenly changes Ever since Google unleashed 100 percent secure search, SEOs have scrambled to fill gaps in measurement. Google Webmaster Tools. A month later, Google moved to 100 percent...