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  1. 8 Tips for Building Your Internal Content Marketing Strategy

    Show off your voice. How does it affect your voice, how you look, the way you present information? Has your company been sending out newsletters or direct mail pieces for three decades? Create an editorial calendar (Google Spreadsheets work...

  2. The Challenges of Measuring SEO Success, Part 2

    But it also illustrates that there is no such thing as ranking number one for something anymore, and that the concept of "share of voice" begins to have a seat at the SEO table. This data set shows that, in order to have the highest propensity to...