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  1. Local Search Tactics for Tough Economic Times

    Mobile/Directory Assistance: The free directory assistance area has grown rapidly since I wrote about it in "Voice Search: Mobile Tactic Here. Local Listing Management: Google Maps, Yahoo Local, and thousands of other sites utilize local directory...

  2. Voice Search: Mobile Tactic Here. Now. 2DAY.

    Yet, a very old offering is hot once again: directory assistance (DA). Wireless carriers have been making a handsome profit delivering directory assistance searches to mobile consumers. Rapid DA growth has spawned a sub-category, "voice search.

  3. Implementing your Search Strategy for the Latino Market, Part 2

    Actively participate in SCNs, with both helpful information and inquiries (Q&A), assistance, and commentary. Microsoft Now Using Autodiscovery Sitemaps for Crawl Assistance, Search Engine Roundtable They are primarily Web-based and provide a...

  4. Yahoo Rolls Out PPC Ads In Mobile Search Results

    People are often looking for local information when they're on the go and have traditionally had to rely on directory assistance (DA), which has been limited by "what city, what listing? Newer services are seeking to broaden the scope of DA, which...

  5. New 411 User Survey Points To Mobile Local Search Demand

    It's in this larger context that I write about a new study released this week from Tellme, an automated voice services provider and directory assistance (411) wholesaler. That's where directory assistance is headed anyway: category search with a...