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  1. The Role of #Hashtags in Social Media and Search

    Hashtag.org offers some insight into top trending hashtags on Twitter, however advanced analytics require a monthly fee. One of the most effective tools to view the life of a hashtag through links, tweets, photos, videos and people (influencers...

  2. Organic Search Noticeably Absent From Google Analytics 2013 Summit

    Google Analytics offers the following additional insight: Or, will they need to invest more in display and PPC to gain any meaningful insight from Google Analytics in the future? In an attempt to provide insights related to ABC's (Acquisitions...

  3. Oklahoma Uses YouTube TrueView Ads to Boost Tourism for a Song [Case Study]

    In regard to the previously untested, high-potential markets, the test produced some powerful data-driven insight as well. People are changing the way they consume media, mixing their live TV watching with recorded shows and internet videos, and...

  4. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    GOAL: Market Research, Improve Customer Satisfaction, Reduce Research Costs brand online insights/comments X _____% focus group insight quality X $_____ equivalent focus group cost / _____(#) insights from average focus group...

  5. Online Video Trends in 2011: From YouTube Mobile to Major Redesign

    YouTube Analytics Replaces YouTube Insight YouTube Analytics replaced YouTube Insight. Google Sites, driven primarily by video viewing at YouTube.com, ranked as the top online video content property in October with 161 million unique viewers and...