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  1. So Why Did All Those Movie Sites Lose Google Search Traffic?

    It is well worth a read, especially for those in the entertainment industry seeking insight into traffic fluctuations seen over the last month or two. It was clearly somehow tied into the entertainment and movie industry, and seem to be directly...

  2. The Role of #Hashtags in Social Media and Search

    Hashtag.org offers some insight into top trending hashtags on Twitter, however advanced analytics require a monthly fee. One of the most effective tools to view the life of a hashtag through links, tweets, photos, videos and people (influencers...

  3. Organic Search Noticeably Absent From Google Analytics 2013 Summit

    Or, will they need to invest more in display and PPC to gain any meaningful insight from Google Analytics in the future? Google Analytics offers the following additional insight: In an attempt to provide insights related to ABC's (Acquisitions...

  4. Oklahoma Uses YouTube TrueView Ads to Boost Tourism for a Song [Case Study]

    In regard to the previously untested, high-potential markets, the test produced some powerful data-driven insight as well. To test the value of online viewership and activity, OTRD reallocated 20 percent of their summer "Come See For Yourself...

  5. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    GOAL: Market Research, Improve Customer Satisfaction, Reduce Research Costs brand online insights/comments X _____% focus group insight quality X $_____ equivalent focus group cost / _____(#) insights from average focus group...

  6. Online Video Trends in 2011: From YouTube Mobile to Major Redesign

    YouTube Analytics Replaces YouTube Insight YouTube Analytics replaced YouTube Insight. Google Sites, driven primarily by video viewing at YouTube.com, ranked as the top online video content property in October with 161 million unique viewers and...

  7. Can You Sell Insurance on YouTube? [Study]

    Using YouTube Insight, Mindshare learned people were watching videos on their mobile phones – which they’re definitely taking into consideration for future campaigns. Finally, video advertising on YouTube provided Mindshare with access to YouTube...

  8. Hot Topics, Odd Stories at SES San Francisco and ClickZ Connected Marketing Week

    The new data presented will provide insight on how people discover, watch, and share videos across the web. So, here's a cheat sheet of the hot topics and odd stories that I plan to cover for Search Engine Watch and SESConferenceExpo's channel on...