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  1. The Role of #Hashtags in Social Media and Search

    Hashtag.org offers some insight into top trending hashtags on Twitter, however advanced analytics require a monthly fee. People search every day on Pinterest, Twitter, Google+, Instagram, YouTube, and other social platforms using words and hashtags...

  2. Organic Search Noticeably Absent From Google Analytics 2013 Summit

    Google Analytics offers the following additional insight: In an attempt to provide insights related to ABC's (Acquisitions, Behavior, and Conversions), Google said they thought they could do better delivering insight related to Goals, Pages and...

  3. Oklahoma Uses YouTube TrueView Ads to Boost Tourism for a Song [Case Study]

    In regard to the previously untested, high-potential markets, the test produced some powerful data-driven insight as well. To test the value of online viewership and activity, OTRD reallocated 20 percent of their summer "Come See For Yourself...

  4. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    GOAL: Market Research, Improve Customer Satisfaction, Reduce Research Costs brand online insights/comments X _____% focus group insight quality X $_____ equivalent focus group cost / _____(#) insights from average focus group...

  5. Online Video Trends in 2011: From YouTube Mobile to Major Redesign

    YouTube Analytics Replaces YouTube Insight YouTube Analytics replaced YouTube Insight. Google Sites, driven primarily by video viewing at YouTube.com, ranked as the top online video content property in October with 161 million unique viewers and...

  6. Can You Sell Insurance on YouTube? [Study]

    Using YouTube Insight, Mindshare learned people were watching videos on their mobile phones – which they’re definitely taking into consideration for future campaigns. Finally, video advertising on YouTube provided Mindshare with access to YouTube...

  7. Hot Topics, Odd Stories at SES San Francisco and ClickZ Connected Marketing Week

    The new data presented will provide insight on how people discover, watch, and share videos across the web. So, here's a cheat sheet of the hot topics and odd stories that I plan to cover for Search Engine Watch and SESConferenceExpo's channel on...