This need to feed your automated marketing platform with whitepapers, guides, articles, videos, podcasts and infographics is great for those of us living in the top of the funnel. Well, if you know how often a typical SEO/PPC lead is going back to...
Alternatively you could make an animated video using a slideshow’s images, add an intro, some music and voilá you have 5 videos for those users who need to see how it’s done. That means content creation – be it blogging, making videos, updating...
Since launching universal search results in 2007, Google has been integrating many more non-traditional search results, adding videos, news stories, sports scores, products, images, maps, and reviews into what was once traditional organic search...
In addition to providing Webmaster Tools, Google provides resources including articles, forums, blogs, and videos. In a new Webmaster Help video, Google's Distinguished Engineer Matt Cutts reveals five of the biggest basic SEO mistakes webmasters...
YouTube is testing a new auto-generated playlist feature called YouTube Mix to aid in video discovery – The Next WebService lets you watch 50 videos continuously. Optimizing Videos for YouTube Search – ClickZTips and insights on optimizing videos...
Matt Cutts, the head of webspam at Google, has recorded an enormous amount of videos offering suggestions to help website owners create quality websites that perform well in the search. The Short Cutts compiles and organizes these videos as well as...
Twitter Partners With BBC America to Promote Branded Videos – MashableThe first "in-Tweet branded video synced to entertainment TV series". Going Viral not Required to Succeed – with YouTube’s Lane Shackleton – Ramblings About SEO BlogThe product...
In a series of six videos, CPC Strategy's CEO Rick Backus answers some of the major questions and issues surrounding Google Shopping, including Google Shopping data feed best practices, reasons why you might not want to list on Google Shopping...
Author Rank is going to continue to give real estate to the content creators with a strong identities and that means it's more crucial than ever to build your following (Google+, +1s, reviews) and maintain your most important channels: your...
The new design also showcases playlists more prominently to the right of the video being viewed on the watch page, so carefully curate your videos into playlists and share playlist URLs with visitors and subscribers alike.
Content Creation Ideas for Better Business Blog Posts, Images, or Videos How to Implement Video Microdata for Google but we don't have to worry about that because we review webmaster tools' accounts regularly to keep track of how our site is...
Embedding informative, educational and helpful videos within your content will undoubtedly boost time on page and elicit more of those “long stays” that Google is placing more and more value on with each Panda Update.
Users posing questions as search queries generally have Google mapping to "how to" videos or images. Examples include; social platform profiles, YouTube videos, Google+ Local profiles, LinkedIn, owned images and / or news.
GOAL: Grow Awareness, Aid Conversion (Social Proof), Reduce Video Costs user-generated brand videos X _____% brand-produced video quality X $_____ equivalent brand-produced video total cost ___________________________________ = $ Video Value
In trying to keep the videos brief I couldn't delve into all the areas you'd look at, but looking at total aggregate data on your dashboard, and assuming that your site is faring as that indicates, isn't accurate.
Creating and submitting an XML video sitemap to get your videos indexed. The first impulse of many video creators is to upload their videos to YouTube. As Jason Acidre of Xight Interactive puts it in his interview with Brainshark, “Including videos...
Great content comes in the form of videos, blogs, podcasts, discussions, infographics, white papers, webinars and articles – all targeted toward what the end user is searching for. Apply authorship code and schema.org attributes for any special...
Viewers of videos are also 64 percent more likely to purchase after watching a product video. If Google sees it as relevant to a particular query, you’ll now see images and videos outranking the organic page listings and visually dominating the page.
Create videos – people love to consumer reviews, news, funny stuff, etc.via video. Winners get (fill in the blank as you like) and they write the blogs for you, build the videos, etc. Keep the videos short – 3 to 7 minutes or so.
A brand can post photos, videos, status updates, information about upcoming events/sales, contests, etc. There's no pressure for video or photos, and there are a host of applications that you can use to make Twitter work better for you.
