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  1. SEO for Startups & New Businesses: An 11 Step Plan

    Discrete content elements – web pages, images, PDFs, videos, social profiles and brand pages, local listings, and off-site (reviews) pages all require on-page optimization. I say high-level because this will help inform your website user experience...

  2. So Why Did All Those Movie Sites Lose Google Search Traffic?

    But Gabe also discovered that the site seem to be stripped embedded videos on pages where clearly there'd once been a video. The possibility that Google is targeting sites because it simply embedded in these videos is definitely one webmasters...

  3. Conquering Content Marketing, Step 3: Facing the 'Fans'

    Lisa forgot that Instagram even did video, but she really liked the idea and followed up with, "How about we use the winning videos in a TV commercial? Someone suggested, "What if the contest was about girls taking videos of their favorite outfits...

  4. Matt Cutts: Facebook, Twitter Social Signals Not Part of Google Search Ranking Algorithms

    Considering Cutts always chooses his words very carefully in these videos, it's an interesting (and perhaps telling) thing to say. Matt Cutts, the head of Google's webspam team, tackled the subject in his latest webmaster help video, which asks...

  5. After Being Crushed By Google Panda, Voucher and Car Classified Sites Recover

    Many car classified sites have been rapidly improving their pages; adding useful content such as videos and reviews; and still seeing no result for many months. The same tactic could be employed across voucher and car classifieds sites, and in a...

  6. Is BuzzFeed's Boom Making Brand Blogs Go Bust?

    I think what Contently, BuzzFeed, Mashable, and others are doing in the space - having articles/posts/videos created that meet stringent editorial criteria while serving a purpose for the brand - is still very early in the game," said Amy Vernon...

  7. 12 Ways to Optimize Press Releases & Avoid Google Penalties

    Videos. Google's most recent update to their defintions of link schemes sent shockwaves through the SEO and online PR world; a real downer to link building strategists. Google has been slowly squeezing the SEO life out of press releases for a while...