This need to feed your automated marketing platform with whitepapers, guides, articles, videos, podcasts and infographics is great for those of us living in the top of the funnel. Turning a video interview into a summarized blog post (published and...
And again, it's also worth noting that anyone who uploads a video to YouTube can turn off the embedding feature on any of their uploaded videos, to prevent their videos from appearing on unwanted websites.
YouTube links of videos can be embedded and shared on websites, such as SlideShare, another necessary B2B online marketing tool. In doing so, these videos can then become visible to target connections on important B2B social networking sites like...
Alternatively you could make an animated video using a slideshow’s images, add an intro, some music and voilá you have 5 videos for those users who need to see how it’s done. That means content creation – be it blogging, making videos, updating...
In addition to providing Webmaster Tools, Google provides resources including articles, forums, blogs, and videos. In a new Webmaster Help video, Google's Distinguished Engineer Matt Cutts reveals five of the biggest basic SEO mistakes webmasters...
YouTube is testing a new auto-generated playlist feature called YouTube Mix to aid in video discovery – The Next WebService lets you watch 50 videos continuously. Optimizing Videos for YouTube Search – ClickZTips and insights on optimizing videos...
Twitter Partners With BBC America to Promote Branded Videos – MashableThe first "in-Tweet branded video synced to entertainment TV series". Eric Schmidt Will Take Your Questions Now (Video) – AllThingsDAt D: Dive into Mobile, Google Executive...
In a series of six videos, CPC Strategy's CEO Rick Backus answers some of the major questions and issues surrounding Google Shopping, including Google Shopping data feed best practices, reasons why you might not want to list on Google Shopping...
Unruly has tracked over 329 billion video views and tracks 1.6 million videos in real time. Four billion items are shared on Facebook every day and 700+ YouTube videos are shared on Twitter every minute.
Author Rank is going to continue to give real estate to the content creators with a strong identities and that means it's more crucial than ever to build your following (Google+, +1s, reviews) and maintain your most important channels: your...
Creation: Gen C is deeply engaged with online video, watching, creating and uploading videos on YouTube. Viewers are also discovering videos socially – 9 percent of respondents said they watched a video on their smartphone because it was shared by...
Content Creation Ideas for Better Business Blog Posts, Images, or Videos How to Implement Video Microdata for Google but we don't have to worry about that because we review webmaster tools' accounts regularly to keep track of how our site is...
Embedding informative, educational and helpful videos within your content will undoubtedly boost time on page and elicit more of those “long stays” that Google is placing more and more value on with each Panda Update.
GOAL: Grow Awareness, Aid Conversion (Social Proof), Reduce Video Costs user-generated brand videos X _____% brand-produced video quality X $_____ equivalent brand-produced video total cost ___________________________________ = $ Video Value
The first impulse of many video creators is to upload their videos to YouTube. Creating and submitting an XML video sitemap to get your videos indexed. The obvious benefit of YouTube is that it will host an unlimited amount of videos for free...
The Video tab in the Google Catalog dashboard allows publishers to search for videos in the publisher’s own YouTube channel. Exclusive videos for a publisher’s Google Catalog can include promotion catalog-only sales, cross brand promotions...
Viewers of videos are also 64 percent more likely to purchase after watching a product video. Create videos, white papers, eBooks and online presentations. If Google sees it as relevant to a particular query, you’ll now see images and videos...
Create videos – people love to consumer reviews, news, funny stuff, etc.via video. Winners get (fill in the blank as you like) and they write the blogs for you, build the videos, etc. Keep the videos short – 3 to 7 minutes or so.
More marketers will be leveraging video content on their site but it would be critical to optimize those videos for SEO. As in-house SEOs, your role is to bring together all the video content and work on optimizing those videos.
The obvious upside includes providing videos that actually play when visitors land on the page, video content that can help the page at hand rank better, and possibly even yield video thumbnails in the SERPs.
