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  1. SEO for Startups & New Businesses: An 11 Step Plan

    Discrete content elements – web pages, images, PDFs, videos, social profiles and brand pages, local listings, and off-site (reviews) pages all require on-page optimization. I say high-level because this will help inform your website user experience...

  2. Conquering Content Marketing, Step 3: Facing the 'Fans'

    Lisa forgot that Instagram even did video, but she really liked the idea and followed up with, "How about we use the winning videos in a TV commercial? Someone suggested, "What if the contest was about girls taking videos of their favorite outfits...

  3. Linkable Asset Strategy: How to Pick & Prioritize Assets

    Videos I can see that topic turned into videos, an infographic, a group interview and so on. Given the client's objectives, it would make sense to prioritize keyword topic two: series of a consumer videos with individual reviews of popular brands.