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  1. AdWords Retiring Regular PLA Campaigns in Favor of Shopping Campaigns

    Tutorial videos Google AdWords announced today that by the end of August, regular Product Listing Ads (PLA) campaigns will be going away in favor of "Shopping" campaigns. Options for creating Shopping campaigns: "In the coming days, we’ll be adding...

  2. SEO for Startups & New Businesses: An 11 Step Plan

    Discrete content elements – web pages, images, PDFs, videos, social profiles and brand pages, local listings, and off-site (reviews) pages all require on-page optimization. will become active on Google+ and other key social graph and authority...

  3. You'll Laugh, Then Cry When You See the Simple Trick This Single Mom Uses to Beat Enterprise SEOs

    These publishers use pictures and videos to communicate ideas quickly, as they know that the average visitor may only spend seconds on their articles unless the content is truly engaging. If you try for a purely quantity-based approach, people are...

  4. So Why Did All Those Movie Sites Lose Google Search Traffic?

    The possibility that Google is targeting sites because it simply embedded in these videos is definitely one webmasters should be concerned about. This included thin content, affiliate links, content syndication networks on the page, and what he...

  5. Conquering Content Marketing, Step 3: Facing the 'Fans'

    Lisa forgot that Instagram even did video, but she really liked the idea and followed up with, "How about we use the winning videos in a TV commercial? Someone suggested, "What if the contest was about girls taking videos of their favorite outfits...