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  1. Is Google Sucking the Life Out of Your Identity? Are They Alone?

    Since the function of an identity provider under the auspices of NSTIC (National Strategy For Trusted Identities In Cyberspace) is curiously unfettered by such niceties as any sort of regulation, Google can now store essentially any and all data...

  2. Scroogled Rises: Microsoft Back on Attack as Google Faces New Antitrust Complaint

    Now Microsoft has posted a scathing blog post, "Don't Get Scroogled by Google's App Store", to details how Google Play sends personal information (e.g.users' full names, email addresses and locations) – to developers each time an app is downloaded.

  3. Landing Page Optimization: How to Identify Testing Opportunities

    You can see this in direct mail, product catalogs, store coupons, etc.just like you can with email marketing, content marketing, pay-per-click (PPC) advertising, and so on. This is true for all types of websites, whether you want your visitors to...

  4. A Strategy Map for Google Display Network Success

    App ads: You can promote your mobile applications by linking directly to the Google Play Store or Apple App Store. Video ads: Mostly, you’ll use these on YouTube. You can also utilize video ads to drive brand awareness and achieve product visibility.

  5. Google April Fools' Pranks 2013: YouTube Closing, Google Nose, Gmail Blue & More!

    Printer paper - The freshness of a new start, or an office supply store Much like in 2012, the April Fools' Day pranks arrived early from Google – and it brought the shocking news that YouTube is shutting down to prepare to pick the Best Video ever.

  6. Page Quality, Local & Ranking Changes Top List of 65 Latest Google Search Updates

    That’s relevant, for example, for global companies where the product pages are the same, but the links for finding the nearest store are country-dependent.project “Translation and Internationalization”] We revamped code for understanding which...

  7. Top 10 High Impact Google AdWords Innovations to Watch Now

    Some examples of “reminders” would be a sales event, a store opening, application deadlines, or even happy hour specials at a local pub. In limited release, Media Ads contain a video component served in the AdWords ad in search results.

  8. Search Marketing & the Fine Art of Nexting

    The design is clunky and amateurish, the background graphic looks like something that would fit on a cardboard supply store, and the word “ladies” reminded me of a finishing school. While the items for sale may be guns and tasers and pepper spray...