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  1. The Challenge of Enterprise Link-Building in a Content Marketing World

    It's been pretty clear to most SEO professionals for a long time, even before we knew what a Google Penguin was, that link-building at the enterprise level (and really at every level) would have to go beyond old-school tactics like directory...

  2. How to Create a Social Media Friendly Landing Page

    If you want your social media friends and fans to watch a video, download a tool, or sign up for an email list, you have to make it super simple to do. They come to visit your site often, but they browse a while, read a blog post, and wander off to...

  3. How to Implement an Engaging Content Marketing Plan for the Finance Industry

    Video: Whether they are in response to frequently asked questions or how-to tutorials, videos are a great asset, especially when you want to engage those who learn visually. With video, white papers, and other forms of content, your job is to...

  4. Yahoo Retires Less Popular Products to Make Room for New Innovation

    Included in this group are Search, Communications, Digital Magazines, and Video. In a blog post confirming the move, Jay Rossiter, senior vice president, Cloud Platform Group at Yahoo writes, "Over the past two years, our teams have been incredibly...

  5. Content Marketing: The 4 Most Critical Components to Measure & Analyze

    For example, the same PDF can be formatted as a video or even a podcast. Television has a much broader distribution than my personal blog, but the barrier to entry is extremely different. For example, a blog post is a message written in words using...