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  1. How to Create a Social Media Friendly Landing Page

    If you want your social media friends and fans to watch a video, download a tool, or sign up for an email list, you have to make it super simple to do. They come to visit your site often, but they browse a while, read a blog post, and wander off to...

  2. How to Implement an Engaging Content Marketing Plan for the Finance Industry

    Video: Whether they are in response to frequently asked questions or how-to tutorials, videos are a great asset, especially when you want to engage those who learn visually. With video, white papers, and other forms of content, your job is to...

  3. Yahoo Retires Less Popular Products to Make Room for New Innovation

    Included in this group are Search, Communications, Digital Magazines, and Video. In a blog post confirming the move, Jay Rossiter, senior vice president, Cloud Platform Group at Yahoo writes, "Over the past two years, our teams have been incredibly...

  4. Content Marketing: The 4 Most Critical Components to Measure & Analyze

    For example, the same PDF can be formatted as a video or even a podcast. Television has a much broader distribution than my personal blog, but the barrier to entry is extremely different. For example, a blog post is a message written in words using...

  5. 4 SEO Myths & Conspiracy Theories Google's Matt Cutts Wants to Die

    Well, Google's Distinguished Engineer Matt Cutts also keeps hearing some of those SEO myths getting repeated and addressed them in a recent webmaster help video. It was great to see a webmaster help video dealing with some of the search myths and...

  6. How to Avoid Buying a Bad Domain – Tips From Google's Matt Cutts

    In a new webmaster help video, Google's Matt Cutts details some things webmasters can do before purchasing a domain to prevent ranking problems later. Were they talking about it in a bad way like, 'This guy was sending me unsolicited email and...

  7. Secure Search, Rank & Finding Lost Keyword Traffic: A Conversation with gShift

    Is it a video, your Facebook page, a press release or your latest blog post that's ranking? Adams pointed me to a post on gShift's blog where they talk more about this, and stated that while Hummingbird is the future of search, and centered on...