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  1. SEO Is No One-Trick Pony

    Once you have developed a list of targeted keywords, you must determine how these keywords match up with content that you current have on your website (or other properties – see Social Media Marketing) and what content you may need to develop...

  2. The Challenge of Enterprise Link-Building in a Content Marketing World

    It's been pretty clear to most SEO professionals for a long time, even before we knew what a Google Penguin was, that link-building at the enterprise level (and really at every level) would have to go beyond old-school tactics like directory...

  3. How to Create a Social Media Friendly Landing Page

    If you want your social media friends and fans to watch a video, download a tool, or sign up for an email list, you have to make it super simple to do. They come to visit your site often, but they browse a while, read a blog post, and wander off to...

  4. How to Implement an Engaging Content Marketing Plan for the Finance Industry

    Video: Whether they are in response to frequently asked questions or how-to tutorials, videos are a great asset, especially when you want to engage those who learn visually. With video, white papers, and other forms of content, your job is to...

  5. Yahoo Retires Less Popular Products to Make Room for New Innovation

    Included in this group are Search, Communications, Digital Magazines, and Video. In a blog post confirming the move, Jay Rossiter, senior vice president, Cloud Platform Group at Yahoo writes, "Over the past two years, our teams have been incredibly...