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  1. How the Mobile Shift Will Affect Paid Search and Social Advertising Efforts

    By associating phone calls back to ads and keywords, marketers can discover what works to keep the phone ringing and optimize ad buys accordingly. It's critical for brands to encourage more down-the-funnel conversion events – such as signups, video...

  2. 5 Remarketing Tips to Maximize Your Holiday SEM

    We're in a time of year when the ad marketplace goes crazy. Remarket to your YouTube video viewers. Additionally, if you're an ecommerce business and you’re doing it right, on Dec 26 you’ve probably just collected the biggest remarketing bucket...

  3. VeryPink Uses YouTube TrueView In-Search Ads to Reach Knitters for 3 Cents a View

    Her upbeat, professional personality is definitely a competitive advantage, augmenting her freemium business concept featuring free, entertaining, clear, concise video instruction thanks to YouTube. She takes the time to transcribe each video so...