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Google Video Ad Advertising Trueview

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  1. Susan Wojcicki Replaces Salar Kamangar as Head of YouTube

    In early July 2013, Search Engine Watch took a hard look at "How to Make Money on YouTube" and concluded: "The number of advertisers who are using TrueView in-stream ads needs to increase significantly and/or the amount of money they spend on...

  2. VeryPink Uses YouTube TrueView In-Search Ads to Reach Knitters for 3 Cents a View

    VeryPink boasts an average 10 percent view-through rate of people clicking on her TrueView in-search ads to view the video. Most uptake happens organically and by word of mouth, but VeryPink also uses YouTube TrueView in-search and in-display ads...

  3. Richard Petty Driving Experience Revs Up Fan Engagement 700% on YouTube

    Working closely with Google, Antal implemented a “hugely successful” YouTube TrueView in-stream ad promotion that increased fan engagement by 700 percent – raising viewership from just over 14,000 to over 117,000 during a 30 day promotion.

  4. YouTube TrueView Ads Pump Up Search Traffic, Conversions for TRX

    When TRX recently introduced a new product – the TRX Rip Trainer – Packowski mounted a YouTube TrueView in-search and in-display video ad campaign that was the “most successful video campaign I’ve done in years in terms of cost-effective conversions.