SEO News

Google Video Ad 2013

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  1. Susan Wojcicki Replaces Salar Kamangar as Head of YouTube

    They reported, "Google is likely to tap longtime ad products head Susan Wojcicki as the new head of YouTube, according to two people briefed on the discussions, a surprising move that would place one of the company’s earliest employees at the helm...

  2. How the Mobile Shift Will Affect Paid Search and Social Advertising Efforts

    By associating phone calls back to ads and keywords, marketers can discover what works to keep the phone ringing and optimize ad buys accordingly. It's critical for brands to encourage more down-the-funnel conversion events – such as signups, video...

  3. The 2014 Super Bowl Commercials Just Kicked Off

    Super Bowl Ad Stats Unruly's new data also shows digital marketers that Super Bowl 2013 video ads attracted almost twice as many shares online as the previous year. In fact, both football fans and digital marketers can now get a sneak peek of some...

  4. SEO Basics: 8 Essentials When Optimizing Your Site

    Create rich media content like video, as it's easier to get a video to rank on the first page than it is to get a plain text page to rank. Think your title as a 4-8 word ad, so do your best to entice the reader so they want to click and read more.