The comScore Video Metrix service has just released data that shows 181.9 million Americans watched 38.8 billion online content videos in April 2013, while the number of video ad views reached an all-time high of 13.2 billion.
Turning a video interview into a summarized blog post (published and indexed) along with a guide (not published or indexed and used for MA). No Marketing Automation Platform Data: If you're running a campaign on Adwords and a random visitor clicks...
If you already have an AdWords account, then go to adwords.google.com/video to create a new video ad campaign. Online video is huge and video viewing doesn't seem to be slowing down any time soon. If you're ready to advertise on YouTube for the...
And content that is feature-rich, like online video (YouTube – a Google product) and images supported with text gains ultimately more exposure. The Google+ Hangout real-time video application is another major bonus to Google+ as a B2B social network.
The holy grail of content marketing is to make the process as predictable, repeatable, and scalable as the 30-second television spot or the banner ad without giving up the organic authenticity that distinguishes good branded content from marketing...
Until recently users saw a feed on their homepage with single video posts. The goal of the adding more videos to the feed is to increase user engagement and video watch time by providing more personalized content that users are likely to click on...
Part of the Snickers “You are Not You When You’re Hungry” campaign, AMV BBDO ad agency in London worked with Google to obtain a list of the top 500 search terms. Clearly, the ad agency had to work with Google to get this campaign approved, as...
In a new Webmaster Help video, Google's Distinguished Engineer Matt Cutts reveals five of the biggest basic SEO mistakes webmasters make, and suggests a few ways to improve your website. For more on meta descriptions, see our posts "Crafting Your...
Would it work best as a video, an in‐depth report, an interactive piece, a blog post, an infographic or something else? As an example, Grasshopper, sellers of virtual phone systems, launched their Entrepreneur Movement and created a short but...
Enhanced campaigns improvements for Google+ and mobile apps – Inside AdWordsEnhanced campaigns now automatically include social annotation (number of Google+ followers) "when they can improve ad performance", if you have recent "high-quality...
They present this data via the Facebook Ad Creation Tool. At minimum, you'll need to catalog by ID, URL, title, type (web page, PDF, video, etc.relevance (will it make the transition? Our Work page features a comprehensive timeline with images and...
The latest data from the comScore Video Metrix service shows that 182.5 million Americans watched 39.3 billion online content videos in March 2013, while the number of video ad views reached an all-time high at 13.2 billion that month.
Facebook Seeks 7-Figure Price Tag for Summer Debut of Video Ads – Advertising AgeSeeking $4 million in new video ad business per day, advertisers will have to pay Facebook $1 million for a 15-second slot when they debut in June or July.
In this video, Rick goes over three important elements which you should consider when managing Google Shopping. In this video, Rick highlights some major reasons bidding is important on Google Shopping, and how that affects your online listing...
This new capability goes significantly beyond the useful information about how your ad is performing and who's engaging with it that is currently provided by the Google AdWords for video dashboard. Predictions are that global online video...
Google Tops Facebook in UK Digital Ad Revenues – eMarketerGoogle at 44.2 percent; Facebook at less than 5 percent. EBay Opens Up Its Data for Ad Targeting – AdweekEBay shoppers can now be retargeted. VIDEO
The upgrade, originally slated for mid-June, has been pushed back to late July and assigned an exact date July 22, 2013, according to a note at the bottom of an AdWords blog post discussing a coming update that will allow advertisers to set mobile...
In addition to a new video (below), Scroogled.com has been revamped so when you arrive Microsoft screams that "GOOGLE SHARES YOUR PERSONAL INFO WITH APP MAKERS". Commenting on Microsoft's latest ad campaign, a Google spokesperson said, "Google...
Superior ad specificity: When your targeting is precise, your ads can achieve a higher level of relevance. GDN Ad Segregation The GDN offers a wide array of ad types. These ad types include: To attain the optimal level of control, you should...
Create rich media content like video, as it's easier to get a video to rank on the first page than it is to get a plain text page to rank. Think your title as a 4-8 word ad, so do your best to entice the reader so they want to click and read more.
