Search and social media is now being consumed and distributed locally and globally, across multiple devices like mobile and video and in multiple formats such as video and images. Authorship is an important social signal because it allows Google to...
A new Google Webmaster help video with Distinguished Engineer Matt Cutts brings up a topic that most webmasters don’t think about – whether stock photography versus original photography has any impact on search engine rankings.
In a Webmaster Help video, Google's Matt Cutts details the types of cases where people are struggling to identify problems on their site, part of how Google Webmaster Tools is trying to provide more concrete actionable information in their emails...
This video shows how to the find the report: On the Google Display Network, all keywords are considered broad match only. Negative keywords work on the Google Display Network. According to Google, an exception to this is compound keywords: For...
Here's another example I think rocks because it reuses video content to support and promote a new story. The feature article talks about mortgages and foreclosures in the San Francisco area and offers previously recorded video interviews of experts...
Here's a video with more information about Curalate and how their platform works: Even though Pinterest can't yet compete with Facebook, it is growing exponentially and in three short years is now one of the top six largest social media networks...
Key video takeaway: Cutts followed up that slideshow with this video: Google makes it pretty clear that using the disavow tool is an act of last resort. One thing that we do know for certain is that Google frowns upon the frivolous use of the tool.
At the recent Google I/O conference, several new categories were announced, including music, video games, books, TV episodes, public transportation, and research cards – a custom category based on specific niche topics you've shown interest in by...
Check out their video explanation of Login with Amazon: Comparatively, Facebook, Twitter, Google+, and the majority of other services that allow single sign-in are social sharing based. Amazon has announced a new sign-in service, Login with Amazon.
Content can take the forms of live audio, video capture and creation, and editorial on topics that matter to the target industry. Tools such as Social Mention, Google Alerts, and fancier tools like Viral Heat, HootSuite, and others provide those...
Toronto Content Marketing Association, a LinkedIn group for the content marketers out there who aim to attract, engage and acquire a targeted audience using the written word, video, and SEO. SEW: How do you feel now that Google Penguin 2.0 has...
In a new video, Cutts also addressed the difference between a data refresh and an algorithm update, and where he believes SEO professionals are spending too much time and energy. Are algorithmic updates created solely to force webmasters to buy ads...
Whether you choose to use text, images, animation, or video, you've got endless creative ways to capture your target's attention and engage them with the content of your ad. Placement targeting on the Google Display Network can be very powerful...
Quick actions include things you would want to do like play a song or video," reads the announcement from Antoine Leblond, Corporate Vice President. You can't help but think this sounds a lot like the integrated Google search app for Android 4...
There’s two fold things you should think about," Cutts said in a new video. You can view the entire advertorial video here: Google’s main issue with advertorials are the fact that the majority of these advertorials are not disclosed by the writers...
With Google unlikely to let go of Youtube any time soon and Netflix doing very well for itself, Hulu is perhaps the only chance to get a significant piece of the lucrative video streaming market. Yahoo is reportedly looking to buy video-streaming...
If you want to show a friend a funny video on YouTube, are you more likely to gather around your laptop or pass around your tablet? Since Google's announcement of enhanced campaigns, all eyes have been on mobile.
Google, driven primarily by video viewing at YouTube, ranked as the top online video content property in April 2013 with 154.6 million unique viewers in the U.S. Nearly 39 billion video content views occurred during the month, with Google sites...
Are you showing Google no one is at the helm while you spend all your time focused on cultivating the latest viral video or super infographic? That can be text, video, infographics, images, whatever you think of and put on your site.
Video is an excellent form of content marketing that is still under-utilized by small businesses. Google has just rolled out Penguin 2.0, a large algorithmic update promising to go “deeper” than the 2012 Penguin release, which put a hurting on...
