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  1. The Challenge of Enterprise Link-Building in a Content Marketing World

    Producing video content that complements and links to the new content (assuming that the content for the campaign is not a video) can provide greater visibility, especially in video search results and video sites like YouTube, which is the second...

  2. 5 Key Takeaways From a Successful Social Media Campaign Built on Human Connection

    The #TDThanksYou video tells the story of how in one moment, representatives returned the human element to the customer equation. The focus on the particulars of each gift were unique to each customer in this video.

  3. How to Create a Social Media Friendly Landing Page

    If you want your social media friends and fans to watch a video, download a tool, or sign up for an email list, you have to make it super simple to do. Each social channel, whether it's Facebook, Tumblr, Pinterest, Twitter, or Google+, has it's own...