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  1. SEO & Keywords: Think Conversions, Not Rankings

    Learn more about this in "SEO Buying s about understanding search intent and how keywords used to describe your products and services evolve as a prospect progresses through the buying cycle. If you ask marketers today what SEO is about they will...

  2. The Misleading Sinister Surge in Traffic Before Google Panda & Penguin Struck

    The pages were simply a conduit to the partner pages where users could buy products. The poor SEO tactics actually worked for a period of time until enough data was available, and until Google rolled out the next algorithm update.

  3. How to Create an Editorial Calendar That Will Grow Your Audience

    As your content strategy evolves, an editorial calendar can help organize your larger products, like a white paper launch: Excel, Google Calendar and your e-mail client, especially if it's networked with your writing team, are all options to create...