This is good for news aggregators and other sites that reuse content appropriately and have been hit hard by the Panda filter. This prospect creates fear for many small businesses who depend on search engine optimization (SEO) for their livelihoods.
Google Places For Business Gets Its Own iPhone App For Managing Listings [Update: Google Removed App] – Search Engine LandThe app was accidentally released early, no word on when/if it will actually be available again.
SSL Web Sites Don't Get Ranking Boost In Google – Search Engine RoundtableThere are no ranking advantages or disadvantages of having HTTPs websites, says Google's John Mueller. Google Notifying Searchers In EU That They Use Cookies – Search Engine...
No Google Glass competitor is imminent from Baidu, though apparently all the tech news sites didn't get the word. Here's a quick recap of search and social marketing news and tips from the past week. Hackers Are Smarter: SEOs, Be Prepared – Search...
Syndicating content very quickly to be found when other news organizations search for sources. PPC should be in the marketing portfolio already, as it is an excellent complement to search engine optimization.
A lot has changed in the search engine optimization (SEO) industry during the past year. You want your content to be the editorial content that makes the news. Panda and Penguin, Google's major algorithmic updates targeting thin content and...
They also influence Google News search results if you’re logged in. As knowledge of SEO practices moves from the cubicles of search engine optimizers to the boardroom, the standard metrics used by a group of very talented techies called webmasters...
Interestingly, much of the new news centered around Mayer’s pregnancy and birth of baby boy shortly after starting the job. Summary brought search engine and social marketers challenges, joy, and plenty to look forward to in 2013.
Lately, the news has been chock full of updates regarding the issue of gun control. The keyword gun control has a massive 639 million results in December 2012 and is searched for more than 33,000 times per month which makes sense in light of the...
Today’s editorial calendar takes into account web content, company press releases, blogs, social media news network postings in the likes of Facebook, Twitter, LinkedIn, Google+, Pinterest and YouTube as well as email marketing plans and PPC...
SERPs now not only include blue links but also images, video, places, and news, among others. Now actually managing a global SEO is campaign is a whole post or two in itself as you look for variance and differences across local nuisances...
Stay tuned to Search Engine Watch and find us on Facebook or Twitter for the latest news from SES Chicago. It’s been a challenging year for all digital marketers as they continued to integrate Big Data, Google SEO updates and an endless stream of...
SEW Weekly kicked off with analysis of the week's search and social news, followed by special guests sharing in-house SEO strategy. SEW Weekly News Wrap-Up In the news segment of the show, Craver and Miller discussed Facebook's recent site scraping...
As a reminder, Google’s Distinguished Engineer Matt Cutts insists that these ratings don’t “directly” affect the search engine results. Main Content: This could be in the form of a news article or a blog post, information about a product, a video...
If Answer.com gets the rest of the guides on board with linking their content to a Google+ profile and having their pictures appearing in SERPs (search engine results pages), it will go a long way to legitimizing their content in the eyes (or...
Industry news - use Google Alerts to deliver relevant headlines to your inbox and write a roundup post regularly. Revisit older, popular videos - expand on previous videos with news or updates around the topic.
You want the most influential media to cover your news within that search engine or social channel. Write for the journalist, the search engines, the customer, the prospect and the social media news networks.
This is good news for merchants who are worried about spend on Google Shopping, and its impact on their marketing campaign. Google Shopping is a comparison shopping engine. Google Product Search is evolving from a combination of AdWords, PLAs and...
FC: A lot of that growth happened naturally, but I became aware of the importance of search engine optimization about three years ago. Until that point, I was only blogging and reporting on news, but I realized there was a whole class of evergreen...
We operate in an environment where universal search lends visibility to images, videos, and news – as well as for those who use these individual search engines. To be quite honest, the world of search engine optimization (SEO) can be tiresome...
