In the grand scheme of things, Google is not simply tweaking its algorithm. At present, I'm sure the real worry for most is how to react and adapt to recent algorithm update, Penguin 2.0 – but a good SEO professional will always keep the long-term...
In addition, just as site speed has played a part in Google’s web search ranking algorithm since 2010, you can expect site speed to have an impact on the rankings of mobile sites, Cutts announced at the SMX Advanced conference.
NK: Algorithm updates certainly can’t be ignored. None of the Powered by Search clients got hit by the algorithm update. SEW: How do you feel now that Google Penguin 2.0 has arrived? With Link-building being one of the things under Google's...
In a new video, Cutts also addressed the difference between a data refresh and an algorithm update, and where he believes SEO professionals are spending too much time and energy. Algorithm Update vs. Many webmasters are confusing what is an...
To make matters worse, Google likes to take large manual actions just prior to major algorithm updates. Google has just rolled out Penguin 2.0, a large algorithmic update promising to go “deeper” than the 2012 Penguin release, which put a hurting...
This is the fourth Penguin-related launch Google has done, but because this is an updated algorithm (not just a data refresh), we’ve been referring to this change as Penguin 2.0 internally. We started rolling out the next generation of the Penguin...
Future algorithm updates will throw those links aside, but the damage that spammy links do to your brand will be much more painful. Keeping that in mind, you can build some killer links that hold up to algorithm changes and make the Internet a...
The infamous algo updates like Panda and Penguin, and some lesser talked about ones like the page layout algorithm. Monitoring (Google Webmaster Tools, reporting, etc. Now let's consider Google's take on whether a link was manufactured to increase...
He said it would be significant and one of the most talked about Google algorithm updates this year. There has been much speculation this week about some kind of major Google update. Google Penguin 2.0 was not the blame.
As the SEO rumor mill spun this week with murmurs of the arrival of yet another significant Google update, I began to think back on all this year's changes and then back to all the algorithm changes of years past and it started me thinking about...
Much like social feeds and personalized search results, YouTube will be incorporating machine learning into the algorithm to base recommendations off of the interactions users are making with channels and videos.
Just like Google's algorithm, some of the factors carry a lot of weight, while others might contribute, but aren't a driving force. It is absolutely used by Facebook to help its algorithm understand what your business is about.
While Google's Panda updates did help define "better content" through a user-focused lens, with Panda's future as part of Google's primary algorithm, it seems an opportune time to help redefine exactly what is "awesome frickin' content.
To paraphrase Google’s web spam lead Matt Cutts the algorithm filter has "iterated" to date but there will be a "next generation" coming that will have a major impact on SERPs. In my view Google uses its Hilltop algorithm, which identifies so...
With 3 Million new users, Feedly upgrades search and discovery engines, looking at user behavior to improve algorithm, adds title only view, "Must Reads", and redesigns sharing options. Google's Matt Cutts answers SEO questions.
Step 4: Reporting on the Evolution of Highly Converting Keywords s algorithm updates have changed the practice of SEO. If you ask marketers today what SEO is about they will likely still say things like, "ranking number one in Google".
Regardless of the debate on Google’s effectiveness today, all agree that Google will continue to make updates to its algorithm to spot unnatural link manipulation. We know that Google’s algorithm runs on links at the core.
Google’s next iteration of Penguin could lower the tolerance level for spammy inbound links even further; this might even be what Matt Cutts was referring to when he stated at this year’s SXSW that the next Penguin release would be significant and...
The biggest change over the last 12 months has been that Google has closed the gap between where they said the algorithm was, and where it actually is. But we found gaps and shortcuts in their algorithm, which we used to take our sites and clients...
Also, Cutts said the update will be significant and one of the most talked about Google algorithm updates this year. Also, Cutts has revealed that Google is working on a significant change to the Penguin algorithm.
