While Google's Panda updates did help define "better content" through a user-focused lens, with Panda's future as part of Google's primary algorithm, it seems an opportune time to help redefine exactly what is "awesome frickin' content.
In fact, Google's Distinguished Engineer Matt Cutts is on record saying that .edu TLDs don’t carry more weight than other extensions. Much of this preoccupation stems from a belief that Google bestows magical SEO powers on .edu top-level domains...
Google Now also offers personalized news feeds, such as scores and updates on a user's favourite sports teams and leagues. Google has launched its Now predictive search platform for Apple's iOS. The company is bringing the platform to Apple's...
One page out of millions gives Mozilla trouble with Google. Enhanced campaigns get Google+ annotations and an upgrade center. Google Authorship Snippet Drops More By. Easier planning, better reporting: New tools for display ads – Inside AdWordsNow...
Google has acquired news summarization start-up Wavii for more than $30 million. While we won't continue to offer this particular service, we'll be using our natural language research at Google in ways that may be useful to millions of people...
In other words, Google's use case has clear commercial intent for immediate needs, while Facebook is where I go for drunk pictures of my friends. Google is the best advertising product in the history of the world.because it's like advertising at a...
One of those updates was to change the rules of engagement between Google and all AdWords API users. As this was happening, the FTC was ruling on whether Google was acting like a monopoly. The unfortunate thing is that in reality search campaigns...
This new capability goes significantly beyond the useful information about how your ad is performing and who's engaging with it that is currently provided by the Google AdWords for video dashboard. Search Engine Watch got a sneak preview of Unruly...
Google Updates Search iOS App With Minor Bug Fixes, Still No Sign Of Google Now – TechCrunchMinor bug fixes and improved voice search. Google has safer results than Bing, Yandex, and Blekko. What you told us – DiggAs Digg works on a Google Reader...
After you have meticulously completed a link audit and followed all of the steps necessary to emerge from a manual penalty, you will find a note like this in Google Webmaster Tools: This is especially ironic when a Google product is affected.
The study found that Facebook was second to only Google Maps as the place people go to conduct local searches on mobile devices. Social media management can be problematic for businesses of all sizes but is arguably most complicated for large multi...
Unless you've had your head under a rock you've undoubtedly heard the rumblings of a coming Google Penguin update of significant proportions. To paraphrase Google’s web spam lead Matt Cutts the algorithm filter has "iterated" to date but there will...
Google's Matt Cutts answers SEO questions. Following Google’s decision to make Shopping a paid product, the number of shopping results showing in universal search has seen massive declines, according to a Searchmetrics study.
With the rapid adoption and renewed interest in content, part cause and part consequence of Google's Panda and Penguin updates, search engine optimization (SEO) tactics, tools, and business processes have changed dramatically.
If you ask marketers today what SEO is about they will likely still say things like, "ranking number one in Google". Step 4: Reporting on the Evolution of Highly Converting Keywords s algorithm updates have changed the practice of SEO.
But it's statements like "relevance is the new PR" (emphasis on "new"), aggressive Penguin refreshes and updates, the evolution of SERP behavior, and the devaluation of keyword anchor links that make it clear Google has and likely will continue to...
Don’t be left behind by Google updates. She is getting more world renowned speakers to attend, like Google’s Pierre Far. Well, maybe you're thinking about link building the wrong way. Try thinking about link building as a way to build value and...
With the recent rollout of their One Channel design, YouTube is aiming to evolve from – in Google's own words – "a video-based site to a channels-based site, where subscriptions rule. Google's current migration timeline for One Channel allows until...
In the face of continuing Google updates and a desire to stay “clean,” most marketers flirt with the idea of giving up on SEO entirely and turn to PPC. Regardless of the debate on Google’s effectiveness today, all agree that Google will continue to...
Google’s next iteration of Penguin could lower the tolerance level for spammy inbound links even further; this might even be what Matt Cutts was referring to when he stated at this year’s SXSW that the next Penguin release would be significant and...
