While Google has now rolled the Panda algorithm into the main algorithm, many publishers have never recovered from the many Panda updates that took place before this happened. Google knows that people like the IRS site (when they need it...
The most common example of this are the Google AdWords listings in the Google search results. FTC also brings up social listings, such as the ones you see in Facebook’s Graph Search, or even Google+ influenced personalized results where some...
Making it even easier, Bing also provides an upload feature that supports the Google+ Local format, thanks Bing! This is one feature I enjoy from Google than I am glad Bing has brought about as well. With the rollout of the Google Carousel, there...
Have you ever received a Google Webmaster email stating that your site was given a "manual spam penalty" for having "pure spam"? All of these are examples of modern types of keyword stuffing and hidden text and in the case of hiding text via CSS...
Beside Panda updates Google began to first give marketers a clear signal of increased focus on quality content with is Structured Data report in Google Webmaster Tools. Google currently supports microdata, microformats and rdf-a.
Although Google, Bing, and Yahoo have stringent privacy policies, there have been enough people worried that they have begun looking at alternative search engines, particularly so-called “private search engines.
Develop a world-wide brand so that you will be invulnerable to Google updates, just like the Salvation Army. As the Penguin 2.0 dust settles the SEO pundits are racing to interpret what Google has done and what it means.
With the relaunch of Maps, and to a lesser extent the handfuls of SERP updates Google has been testing, I want to suggest that Google is straying from being solely a place to search – they're evolving into an area you can explore.
Google has reached an agreement to buy navigation app maker Waze in a deal believed to be valued upwards of $1 billion, beating rivals Facebook and Apple, which were also rumored to be mulling a bid for the startup.
Google’s Distinguished Engineer Matt Cutts has announced that a new ranking update, one that targets spammy queries is now live. Separately, Google is warning that if you have a bad mobile website, your search rankings will soon be hurting.
It's also useful in the context of Google updates to see how your average rankings and conversions have been affected. Google provides a number of tools for your SEO arsenal. The most obvious is Google Analytics, which offers an in-depth analytics...
With Link-building being one of the things under Google's microscope, all signs have been pointing to having to earn links by pushing out valuable and relevant content… content that people would hopefully want to share.
Are algorithmic updates created solely to force webmasters to buy ads and increase Google's bottom line? It's no conspiracy that Google wants to make profits, but Google's Distinguished Engineer Matt Cutts has come out swinging against an often...
If you haven’t started using structured data with Google to help your websites yet, Google has introduced some new tools to make it easier for webmasters to provide structured data for their webpages.
Google's Penguin update grabbed the majority of online marketing headlines over the past two weeks with Matt Cutts, hyperbole, and fear motivating many SEO practitioners to expect the worst before the worst even materialized.
Google AdWords has launched a series of new changes for advertisers, including updates to AdWords Editor, a new Display Benchmarks Tool, and improvements to enhanced campaigns with flexible bid strategies.
Derived from Google’s Knowledge Graph, the data is featured in Google Trends and updates dynamically. Google has launched Top Charts, allowing users to visualize and share the most-searched people, places, and things in more than 40 categories, all...
To make matters worse, Google likes to take large manual actions just prior to major algorithm updates. Google has just rolled out Penguin 2.0, a large algorithmic update promising to go “deeper” than the 2012 Penguin release, which put a hurting...
Webmasters have been watching for Penguin 2.0 to hit the Google search results since Google's Distinguished Engineer Matt Cutts first announced that there would be the next generation of Penguin. Cutts officially announced that Penguin 2.0 is...
Use Google to find target sites. Future algorithm updates will throw those links aside, but the damage that spammy links do to your brand will be much more painful. There's a lot of panic and turmoil right now in the world of link building, but...
