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  1. Search Marketing Toolbox - SES San Francisco

    Hire a UI designer that knows HTNL/CSS Anyway, we have Simon Heseltine (AOL Inc.moderating an All-Star line up: Dave Snyder (Blueglass), David Szetela (Clix Marketing), Mark Jackson (VIZION Interactive), Alex Cohen (ClickEquations), and Ariel...

  2. Crossing the Digital Divide: The Leap From Search to Display - SES San Francisco

    Poor UI Mike says the best way to measure the contribution of display is through an A/B test: Switch display on vs.switch display off (and watch things crumble! Mike gives an example of a leading automotive maker who wanted to increase online...