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  1. .EDU Link School: Tips & Tactics for Snagging Authoritative Links From Higher Ed

    Just like a press release helps get on a school’s radar, so too does mentioning the school’s Twitter handle in a tweet: "NEW Interview with Domestic Terrorism Expert Professor X [link] from @XSchool" Much of this preoccupation stems from a belief...

  2. How to Create a Social Media Editorial Calendar

    Today’s editorial calendar takes into account web content, company press releases, blogs, social media news network postings in the likes of Facebook, Twitter, LinkedIn, Google+, Pinterest and YouTube as well as email marketing plans and PPC...