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  1. 5 Takeaways From the World Cup for Global Search Marketers

    Take advantage of the opportunity to be involved and active on social media, whether it's Twitter, Facebook, Google+, or whatever you prefer. The Adidas @brazuca Twitter handle grew more than 600 percent during the course of the games, ending with...

  2. SEO for Startups & New Businesses: An 11 Step Plan

    Metadata Open Graph, Twitter Card, Google-specific (Authorship, etc. If you work at The New York Times, you may even get your Twitter handle in your byline. As noted above, empower some or all of your employees and make them a PR/social media army...

  3. So... You Think SEO Has Changed?

    A number of other social channels, like YouTube, Twitter, and many more, have required SEO alignment for a long time now. But content marketing is costly, time consuming, requires a vision for your business as well as your marketing plan, and needs...