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  1. Is Google Sucking the Life Out of Your Identity? Are They Alone?

    Many in Washington, for instance, praised the benefits of Twitter during the Arab Spring uprisings. In "Can Google be Trusted to Do No Evil? I talked about how Google+ provided a hub by which users could be tied to their websites, content, other...

  2. .EDU Link School: Tips & Tactics for Snagging Authoritative Links From Higher Ed

    Just like a press release helps get on a school’s radar, so too does mentioning the school’s Twitter handle in a tweet: "NEW Interview with Domestic Terrorism Expert Professor X [link] from @XSchool" Much of this preoccupation stems from a belief...

  3. How to Create Effective Content to Help SEO & Sales: 3 Top Ideas

    It got thousands of shares on Facebook and Twitter, and worked incredibly well to drive people to the Mint website. Another well‐known example is from Google. They did a brilliant job with their Super Bowl ad that not only effectively showcased...

  4. Guy Kawasaki Talks Content Marketing, Social & Google+

    I asked Kawasaki about his take on the fact that it's still not been widely adopted like rivals Twitter, Facebook, and LinkedIn. If Guy Kawasaki, Chris Brogan and other thought leaders are spending most of their time on G+ instead of Twitter or...

  5. March Madness = Search and AdWords Madness?

    And most importantly, will Spike Albrecht land a Twitter-initiated date with Kate Upton? What About Twitter? Trends on social media outlets such as Twitter also transformed during March Madness and even subsequent to the completion of last Monday's...