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  1. Avoid SEO Hype: Why Small Businesses Should Focus on Return on Investment

    Local TV advertising: 1 percent As always, there are contradicting viewpoints on small business SEO and the guidance from Google is, well, confusing at best. Social media has had a more difficult time proving direct ROI and Google's recent...

  2. 5 Social Media Advertising Trends to Watch for in 2014

    Could this be a baby step toward a larger advertising platform built around Google+? Well, just a few weeks ago it came to light that Google will begin testing +Post Ads. Ads on Google+? TV advertising was (and still is) a fundamental piece to the...

  3. 20:20 Vision: 20 Brands Share Insights on 20 Topics – Earned Media, Search & Social

    More than 600 senior marketers, 42 speakers, and search and social titans from Google, Google+, Microsoft, Bing, Facebook, Salesforce, and Gap came together last week at the BrightEdge Share13 conference.

  4. Oklahoma Uses YouTube TrueView Ads to Boost Tourism for a Song [Case Study]

    Regardless of the size of your advertising budget, it's a challenge to reach consumers in a technology-driven, multimedia world, but Google has found a unique and effective way to place one's message before an increasingly mobile and fluid market.