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  1. The Evolution of Audience Targeting: 3 Opportunities for Marketers

    Remarketing Lists for Search Ads (RLSA): Google RLSA enables marketers to segment cohorts of consumers based on actions taken on the marketer’s website and target against the data collected. Intent-Driven Audiences (IDA): New technology innovations...

  2. SEO Basics: 8 Essentials When Optimizing Your Site

    Offline, such as radio and TV ads Too many ads and making it too difficult for people to find content they're looking for will only increase your bounce rate. How can you build your website in a way that will please both your visitors/customers, as...

  3. 5 Social Media Advertising Trends to Watch for in 2014

    A few years into Google's gamble in social media and Google+ is still completely void of ads. Well, just a few weeks ago it came to light that Google will begin testing +Post Ads. Ads on Google+? Google, Bing and Yahoo all have conducted numerous...

  4. AOL Climbs into 2nd Place in Online Video Content Ranking with 71 Million Viewers

    Google sites ranked first with more than 1.7 billion ads, followed by BrightRoll Video Network with 1.4 billion, Adap.tv with 1.2 billion, and Hulu with 1.1 billion. In August 2013, Americans viewed nearly 22.8 billion video ads, with Google sites...