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  1. 3 Keys to Activating an Audience with Smarter Content

    There are a number of good free and premium platforms out there to gather and analyze actual demographic, psychographic, behavioral, and social audience attributes, including Quantcast (free), Google Analytics (free), comScore (paid), Lotame (paid...

  2. Google Starts Treating More Country-Code Top-Level Domains as Generic TLDs

    Google has just updated its list of ccTLDs they will treat as a generic TLD to alleviate some of these issues. This means that Google will consider these ccTLDs as generic for geotargeting, similarly to how .com domains are treated as generic.

  3. Scroogled Rises: Microsoft Back on Attack as Google Faces New Antitrust Complaint

    Microsoft has previously spent millions of dollars attacking Google in print and TV ads over its paid Google Shopping results and because Gmail "goes through every" email to sell ads. Microsoft is on the attack again, this time slamming Google Play...

  4. SEO Basics: 8 Essentials When Optimizing Your Site

    How can you build your website in a way that will please both your visitors/customers, as well as Google, Bing, and other search engines? Offline, such as radio and TV ads And essential. SEO will help you position your website properly to be found...