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  1. The Evolution of Guest Blogging: Where Does it Stand in 2014 and Beyond?

    In a recent post that rattled the SEO industry, Google's Matt Cutts, the search engine's chief spam fighter, rallied a call that has many marketers quaking. Even with Google cracking down on spammers (which is a good thing), not all is lost.

  2. Conquering Content Marketing, Step 3: Facing the 'Fans'

    One even suggested a brainstorming session the next day on Google+ Hangouts to talk through some ideas for British Outfitters' new marketing direction. Lisa forgot that Instagram even did video, but she really liked the idea and followed up with...

  3. Google Display Ads on Mobile Devices: How to Avoid the Erroneous Clicks of Children

    Just when you think you have the Google Display Network (GDN) figured out, another pitfall opens that may cause advertisers to generate erroneous spend, resulting in poor performance. I blame Google. The data that I’ve provided here support the...

  4. Avoid SEO Hype: Why Small Businesses Should Focus on Return on Investment

    As always, there are contradicting viewpoints on small business SEO and the guidance from Google is, well, confusing at best. Social media has had a more difficult time proving direct ROI and Google's recent announcement affirms that Twitter and...

  5. SEO Basics: 8 Essentials When Optimizing Your Site

    How can you build your website in a way that will please both your visitors/customers, as well as Google, Bing, and other search engines? Offline, such as radio and TV ads And essential. SEO will help you position your website properly to be found...

  6. 5 Social Media Advertising Trends to Watch for in 2014

    Ads on Google+? A few years into Google's gamble in social media and Google+ is still completely void of ads. Well, just a few weeks ago it came to light that Google will begin testing +Post Ads. While this isn'tan ad unit on Google+, it allows...