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  1. Google Uncovers Black Friday Shopping Trends [Study]

    For the study, Google pulled data from search trends and Google Consumer Surveys as well as top trending purchases from Google Express. Google Search Queries Black Friday is less than a week away and shoppers are now more prepared than ever, as...

  2. Using Analytical Analysis to Help Improve Conversions

    Choosing only one segment at a time to view the following areas in Google Analytics. Lucky for us, Google Analytics has predefined segments for converters and non-converters. For those that have taken an analytical review of improving conversions...

  3. Writing Your Way to the Top of Search and Social Results

    Brands and marketers can gain inspiration from the E-A-T (expertise, authority, and trust) concept outlined in Google’s Search Quality Guidelines when creating quality content guidelines for Web pages, social media posts, press releases, or...

  4. Movie-Themed Halloween Costumes Lead Google Search Trends

    The most searched do-it-yourself (DIY) costumes on Google are consistent with general Halloween trends, with Elsa, Olaf, Ninja Turtles, and superheroes making the list. Google's top trending searches for Halloween costumes give us a good idea that...

  5. Android’s New Feature Paves Way for Apps Replacing Web

    Now, what if Google could search within apps, and downloading an app was as fast as loading a Web page? Do you think Google will eventually display native apps within their search results? It’s unclear whether Google will go about this by asking...

  6. DoubleClick Adds Optimization, Reporting Tools to Search Commerce Suite

    Google subsidiary DoubleClick has announced three additional tools in the DoubleClick Search Commerce Suite, which it says will help make reporting and optimization easier. DoubleClick says native integration with Google Merchant Center means...