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  1. Localization for International Search Engine Optimization

    There are many horror stories about poorly translated advertisements, so don't think that you can simply pay for direct translation of your web copy and be successful. You can do some preliminary research using Google's Keyword Planner or other...

  2. Google SERPs Updates: In-Depth Articles & Knowledge Graph Results for Car Shoppers

    Translation: they're taking a bite out of the online auto comparison and shopping industry by allowing users to compare new vehicles right in the SERPs. Google has announced search results updates meant to deliver comprehensive results for car...

  3. 20:20 Vision: 20 Brands Share Insights on 20 Topics – Earned Media, Search & Social

    Localizations matters more than translation. More than 600 senior marketers, 42 speakers, and search and social titans from Google, Google+, Microsoft, Bing, Facebook, Salesforce, and Gap came together last week at the BrightEdge Share13 conference.

  4. International Expansion: Break Down Barriers With Google+ Hangouts

    This can be difficult on the phone or through email, and online translation services are not always reliable, so face-to-face interaction is incredibly important. You shouldn't have to sacrifice this simply because of geographic hurdles, and Google...