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  1. How to Use PPC Data to Guide SEO Strategy in a '(Not Provided)' World

    The thought here is that if a page performs well in a PPC campaign, it will translate to performing well at the top of organic listings, though people clicking ads versus organic listings probably behave differently to some degree.

  2. Learn With Google: 10 Mobile Marketing Tips from Googlers at #SESSF

    Break Through Marketing Speak and Translate Success Into Something Stakeholders Can Understand For a great example of a user-friendly in-app e-commerce experience, Google Product Marketing Manager Adam Singer recommends marketers look to Amazon.

  3. 5 New Website Vulnerabilities Straight from Black Hat & DEF CON

    Not to get too technical, the RDI ("Reflected DOM Injection") in this case uses a set up website to host encrypted content, and a web utility which is provided by a well known website such as Yahoo Cache or in this case, Google Translate.

  4. SEO in the Age of Apps: Diversifying Your Mobile SEO Strategy

    Desktop preferences seem to translate to mobile search in a big way – if you're a Google person on the desktop, you'll be using Google your mobile device as well. Google Apps: The Apps link on the Google Search app homepage routes users to the full...

  5. Integrating Owned, Earned & Paid Media For Better SEO

    The net result of making a great site is often greater awareness of that site on the web, which can translate into more people linking to or visiting a site". Note the mention of social media as a means to gain "greater awareness of that on the web...

  6. Bing Beams Up Star Trek Fans With Home Page Easter Egg, Klingon Translator

    So now you can translate text to Klingon (or an entire site). In September, an interactive Google Doodle celebrated the 46th anniversary of the original "Star Trek" TV series. Bing's search engine will let us go boldly where no man has gone before.

  7. How to Create Compelling Content Based on Learning Styles

    Aural learners are slightly trickier to cater for, especially if your content doesn't translate well to audio format. Google+ Hangouts The answer lies in how they learn. Teach them to act or play their respective sports by showing them how to do it...

  8. International Expansion: Break Down Barriers With Google+ Hangouts

    Example: If you're doing business with Japan, you're going to want a translator to help you translate Japanese into English and vice versa. You shouldn't have to sacrifice this simply because of geographic hurdles, and Google+ makes it possible.

  9. SEO Keyword Strategy for Fashion Ecommerce Websites: It’s All About Trends

    For next fashion season, take Pantone’s listed colors and translate them into consumer friendly terms. Google’s search volumes for 2012 confirm the same popularity for “colorblock dress. Google’s own search trend data substantiates this as does an...