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  1. Writing Your Way to the Top of Search and Social Results

    As brands morph into news publishing-like models, it’s important to take note of what types of content work best on news sites. Let’s face it - as brands and marketers we are writing all forms of content ranging from 100-character tweets to 600-2...

  2. Last-Minute SEO - Here Come the Holidays!

    But then the bad news: your in-house SEO team or online marketing agency tells you it’s too late - maybe they can get some results, but highly competitive and valued terms cannot be reached without the risk of incurring Google’s wrath or at least...

  3. 14 Ultimate Link-Building Guidelines to Keep Safe in 2014

    An expert opinion, unique angle or take on a topical/news story Well-researched and relevant data, a study or a news story Associations within niche (partner sites, mentions, celebrity writers) If it’s positive, then the site is worth revisiting...

  4. Mobile Implementation Errors Cost Sites 68% of Organic Smartphone Traffic [Study]

    Good news for mobile sites: BrightEdge research showed there was not a significant difference between smartphone rankings based on mobile configuration. These errors result in a poor experience for users, and Google has said that sites that don't...

  5. Search Engine Optimization Companies: Break Google's Rules to Get Top Rankings?

    The good news is that it appears Google isn't giving them much "love" lately: Google is ranking the sites that they say should be penalized. Get links from foreign sites. Hack sites / inject links. On occasion, I'll search [search engine...