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  1. 4 Tools and Tips That Will Help You Be a More Analytical Marketer

    There are tons of tools out there for gathering data and guiding our strategies so we can make user-centered improvements to our marketing efforts. The real question is, what are the tools we can easily use that will have the most impact?

  2. 14 Ultimate Link-Building Guidelines to Keep Safe in 2014

    Tools like Majestic/OSE can be used to find top content pages on a domain, both yours and your competitors. If readers don’t care about your links, why should Google? People are much more cautious about link-building now, and rightly so - no one...

  3. How FREE Website Call Conversion Tracking From Google Will Benefit You

    There are several tools that allow you to see which keywords are working for your competition, but www.ispionage.com has an algorithm that calculates Keyword Effectiveness Index (KEI). Before Google released website call conversion tracking, I...

  4. Why Facebook’s New Cross-Device Tracking Tool Is a Game-Changer for Advertisers

    Indeed, combined with other powerful Facebook tools like customer audiences, you can learn more about the path to purchase for specific consumer segments. Only Internet giants like Facebook or Google can claim to have enough reach of users logging...

  5. Google Informs Webmasters of Faulty Redirects for Mobile Users

    Haynes said it didn’t seem like there was a notice in Google Webmaster Tools, but she then spotted it the following day: Check out Webmaster Tools — we’ll send you a message if we detect that any of your site’s pages are redirecting smartphone...

  6. 14 Top-Notch Resources to Help You Become a CRO Expert

    Tailored for small businesses, the guide provides an in-depth introduction to the technical aspects of optimization testing: the basic tools required, and how to use them. One of the most popular A/B and multivariate testing tools around, Visual...

  7. Google Webmaster Tools Adds International Targeting Report to Show hreflang Errors

    Google Webmaster Tools has announced the addition of a new reporting feature to help marketers troubleshoot rel-alternate-hreflang annotations (an attribute that communicates with Google if there are requirements for alternate languages on a web...

  8. How to Implement an Engaging Content Marketing Plan for the Finance Industry

    Tools for estate and retirement planning Host tweet chats, Google Hangouts, and pose questions so that you are able to draw your customers into your content marketing strategy instead of dishing out content hoping they would like it.