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  1. 14 Top-Notch Resources to Help You Become a CRO Expert

    Tailored for small businesses, the guide provides an in-depth introduction to the technical aspects of optimization testing: the basic tools required, and how to use them. One of the most popular A/B and multivariate testing tools around, Visual...

  2. Google Webmaster Tools Adds International Targeting Report to Show hreflang Errors

    Google Webmaster Tools has announced the addition of a new reporting feature to help marketers troubleshoot rel-alternate-hreflang annotations (an attribute that communicates with Google if there are requirements for alternate languages on a web...

  3. How to Implement an Engaging Content Marketing Plan for the Finance Industry

    Tools for estate and retirement planning Host tweet chats, Google Hangouts, and pose questions so that you are able to draw your customers into your content marketing strategy instead of dishing out content hoping they would like it.

  4. Forget Big Content – Small Content Is Critical to Search Success

    By typing in a number of key phrases into the tools, you can quickly extract large number of longer-tail content questions to answer. This is where tools such as Ubersuggest and Soovle and platforms such as Quora and Yahoo Answers come in.

  5. A Recipe for a Tasty Semantic Search & SEO Salad

    The tools and tactics we employ may differ, but the goal (for our clients, at least) should be to optimize the overall performance of the site. We're interested in lexical semantics, although an argument could be made that Google is at least partly...

  6. Search Engine Strategies Coming to Atlanta in July, Registration Now Open

    Tools to enhance productivity and profitability. A series of themed "Champagne Roundtables" will give you the opportunity to ask questions, network, and listen to conversations on topics including paid social, paid search, SEO tools and technology...